By now, you would know that SEO is all about giving high-quality content. Google is constantly releasing updates to focus on quality. For some, they think that they provide quality content already. Meanwhile, for most huge websites, they spend time optimizing content. Shedding out resources to ensure an exceptional content creation. However, is this really necessary?
For our efforts to be fruitful, we have to play by the rules. After all, we are spending time, effort, and money to achieve better ranking in the search results.
In this post, I will discuss in detail the factors that affect quality. If you read the blog post published on August 01, 2019, Google released a series of questions to help you assess the quality of website. Below, I will talk about the “content and quality,” and “presentation and production” section.
Questions to ask regarding: Content and Quality
For this section, Google emphasizes on the significance of your website’s content. If a website provides a comprehensive sweep of a specific topic, then surely Google will reward your efforts. This is especially true for the websites who do their own research and publish original data.
Of course, content that is “above and beyond” will rank higher than a content that is solely restating what is already apparent. Aside from the actual content, headlines and headings should also be optimized. It should be distinct and details. If you add adjectives to merely lure people to click, then Google will think you do NOT have high-quality content because you are deceiving people.
Here are some questions to ask in this category:
- Does it contain original research and report?
- Is it a thorough discussion of a specific topic?
- Does the article give an in-depth analysis of the topic?
- If the article provided sources, did it include additional information aside from the original data provided by its sources?
- By reading the headline alone, does it provide a definitive summary of the content?
- Is the headline merely exaggerating on the details?
- Overall, is the article something you would recommend or share to people?
- Lastly, is this content worthy to be cited on a printed material like a book or an encyclopedia?
Questions to ask regarding: Presentation and Production
Next, you have the presentation and production section. This focus on the formatting and spelling of your content. Of course, if a page filled grammatical errors, then web visitors would not dare trust what you are saying.
For an e-commerce website, your customers are giving out their hard-earned money. So, before buying, they will first make sure if a website delivers excellence. Plus, users nowadays tend to use mobile devices when shopping. Preferably, your online store should be mobile-friendly to ensure a pleasing shopping experience.
Below are the questions to ask:
- Is it free from spelling and grammar mistakes?
- Does it seem to be published carelessly?
- Was the content produced well, or does it appear sloppy or hastily produced?
- Does it contain too much ads to a point that it distracts you from the actual content of the page?
- Lastly, does it provide a mobile view? Does it display well on your mobile devices?
So, there you have it. These are the questions to ask yourself. When you are answering these, assume the role of the shopper. If you get positive responses, then, that means you are doing a good job.