On-Page SEO Basics
On-page SEO is a key part of the process of getting your pages to rank well in Google.
On-page SEO is different from off-page SEO in that you focus on optimizing your own site, as opposed to getting other people to link to it.
Today, we’ll take you through the basics of on-page SEO so that you know all you need to get started.
Why is on-page SEO important?
On-page SEO is a key part of the whole SEO process. When you optimize your website, you make it easier for both readers and Google to navigate.
The good thing about on-page SEO is that you have full control over the results. Also, it’s a preparation for off-page SEO, which will direct traffic to your website.
On-page SEO factors
On-page SEO consists of various strategies, including 12 factors that Google and other search engines use to determine your site’s rankings.
This includes a crawlable website, site architecture, outbound links, website speed, mobile-friendliness, and the use of an SSL certificate. Aside from that, on-page SEO also includes click-through rates, readability, image optimization, quality content, and easy-to-use URLs.
Keyword optimization is probably the most important part of on-page SEO. You have to optimize all aspects of your page with relevant keywords if you want your content to rank well.
How often should you do on-page SEO
You have to keep coming back to your on-page SEO if you want to continue to rank well. However, not every part needs to be optimized regularly. You only have to buy an SSL certificate once, for instance.
There are many factors that you have to complete regularly, such as creating and optimizing content. Whatever you do, make sure to include on-page SEO as part of your annual SEO audit.
Should I perform on-page SEO?
Even if your website is ranking really well, you should still perform on-page SEO regularly. It’s the only way to make sure that you continue to rank well in the future. Don’t worry, you don’t need to be an SEO expert to do it, either.
If you are a website owner, make sure that you dedicate time to on-page SEO as well as off-page SEO. You can never do too much.
Some on-page optimizations are also ranking factors in Google. These include having an SSL certificate and improving your site’s speed.
Don’t neglect optimizations that aren’t ranking factors, however. Every optimization plays a part in your overall ranking.
On-page SEO is just as important as off-page SEO, even if it isn’t as sexy. The better you optimize your own website, the more your off-page optimization efforts will pay off in the future.