Improving a website’s SEO is a constant endeavor. Year in and year out, Google rolls out new algorithm changes that send SEO experts running to keep up. If you’ve been doing SEO for a long time now and not seeing results, you might need to revamp your strategies.
When it comes to keyword optimization, relevance and intent are the major ranking factors. But SEO doesn’t stop there. You’d have to think about traffic, bounce rates, linking, and more.
Still, doing it right doesn’t mean it has to be complicated. As a start, here are the things you can do that can bring a massive boost to your rankings.
Consistent and quality content
Publishing original content that is at least 2,000-2,500 words long is a must for better ranking. Google value length as much as it values substance. However, this isn’t a one-time deal. You have to post at least once a week to have a consistent impression on Google. Also, make sure that your content answers the questions or needs of your potential readers.
Inbound and outbound links
Even on the World Wide Web, no man is an island. You have to link to authority websites that are relevant to your content and niche. These links send signals to Google crawlers that your content is trustworthy and in-depth. Always link to known and reliable websites.
Aside from that, link to your own website’s posts. Make sure that it’s relevant to your current content to prevent confusing the readers.
Better loading speed
Online users only have a very short attention span. If your site takes longer than three seconds to load, they will close the tab and look for another source. This is a bad thing when it comes to your SERPs ranking. The fewer your visitors are, the lower your ranking will be. Don’t let your potential readers dwell on the loading phase.
Never underestimate the power of your website’s images. Although this isn’t written content, this is still content. Make use of alt tags and terms that will make the photo show up at the search results for queries relevant to your niche.
Imagine your content as food. If it’s hard to digest, your customer will not go back to purchase another meal. You don’t want this to happen on your website, especially if you’re selling products or services. Always speak in the language of your readers. For internet users, this is a conversational, straightforward manner. No one wants to read your whole life story before they can get the pie recipe.
Multiple forms of multimedia
Don’t settle on written content. Use photos, create videos, and post other multimedia content that will attract your readers. If your website has a funny and light tone, you can make use of GIFs to accentuate your content. As you see, these additional details will make a big difference when it’s time to check your website’s ranking at the SERPs