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Using Social Media to Boost Advocacy

According to Pew Research Center, 81% of U.S. adults from ages 18-29 use Facebook. It’s no doubt that Facebook is the most-widely used social media platform. Other websites like Instagram and Twitter only got 64% and 40% respectively.

Word of mouth is an effective marketing strategy. However, you can’t ignore the power of social media. In fact, if you need a competent brand ambassador, social media is the answer. Those with the most number of followers will surely be able to entice other people. With over 70% of Americans using social media to communicate, this proves that social media plays a significant role in our daily lives.

Social media apps on a smartphone.

Social media apps on a smartphone.

Choose the Social Media Website that Works Well with Your Business.

This first step is very important. Not because a competitor is on Instagram, then, you should start a posting on Instagram. Don’t follow other people; you just need to follow your audience. If they usually hang out on Facebook, then, focus on Facebook. Carefully study where you get more interaction and engagements.

Carefully Choose Content to Publish.

After you have found your niche, think of what you should publish on social media. “Will this post offer help?” “Does this post address a concern?” If the answer is yes, go ahead and hit post. Remember that your social media posts should have a certain goal, and it shouldn’t be there for aesthetic purposes. It should offer tips and tricks.

Be Responsive.

If someone gave you a positive review on social media, at least, say thank you. They went out of their way to tell the world how great your product is. Reward their efforts because their social media post could reach people you weren’t able to reach. If a customer wants to interact with you, find time to reply. Show them how much you appreciate their love and support.

Share Your Customers’ Social Media Posts.

This is probably the best way to promote customer advocacy. When customers share a positive review or comment, don’t hesitate to share it. Sharing on Facebook or Twitter is very easy to do. On Facebook, you can simply click the share button and add your own caption. On Twitter, you can easily retweet a tweet.

Today, in the digital age, being mentioned by a brand is really meaningful for many customers. It becomes an important highlight of the day. As a loyal customer, it’s fulfilling to know that your efforts were recognized by the brand you look up to.

So, if your customers share stunning reviews or photos, share their wonderful memories. It’s a way of telling the world that “Hey! They had fun. You should too. So, give our product a try.”

Solve Your Customers’ Problems.

Social media is not just about rainbows and butterflies. It is also a great avenue to address certain issues and concerns that your customers may have. Since they are on social media, they can easily post complaints. This is your chance to save the day and offer an immediate response.

Being able to solve a problem right away, you are proving to your customers that your business is not just about making money. You are genuinely concern about their well being. The more problems you will be able to solve, the more happy customers you will gain. That’s something money can’t buy!

Psychological Tricks You Can Use On Your Website (Part 1)

In this article, I will discuss how psychology affects consumer behavior. Marketing and psychology go hand in hand in promoting an online business. The concepts discussed on this post are inspired by Robert B. Cialdini‘s book entitled, Influence: The Psychology of Persuasion.

You can understand more competently the concepts of a successful business strategy or the makings of a lucrative marketing campaign by studying consumer behavior. Thus, how you design your website can greatly influence more conversion and increase web traffic.

This will be a 3-part series of blog posts. Below are the first 3 ways to entice your website visitors and increase conversion:

  • Barter

  • The first step is to get their email addresses in exchange for FREE items. Once you obtain their email add, you can now introduce them your products. Market your products in subtly and offer them freebies like an FREE ebook or an 20-day premium to your softwares.
  • In this way, these potential customers will feel obliged to listen to you because you gave them a free item. Now, they will more likely read your emails and view your blog posts. When the time comes they will finally your product and buy it,  they will ultimately choose you more than any website out there, who never really gave them freebies.
  • The concept of reciprocity is the perfect example of Newton’s third law of motion. For every action you give to your audience, there’s always an equal or opposite reaction from them. You website will get more visitors once you give something first.
  • This system of barter has been proven to generate positive results. Anywhere on the internet, you are always asked for your email before you can access a website. You need to sign up first to fully access shopping websites like Amazon, Ebay, Etsy, and Walmart.
  • Web visitors will always ask the question, “What will I get from this?” If you selling a product, try offering a FREE shipping voucher. If you are selling VPN tools, consider educating people about virtual private networks.
Buying fruits in exchange of money

A typical example of barter: exchanging money for certain goods.

  • Commitment

  • One way to strengthen brand loyalty is to create a sense of commitment or pledge. If people follow your website, or if they follow you on social media, they insert themselves in your world. They have now publicly showed their support.
  • They can now easily know what you’re doing and keep up with the latest updates. Humans are known to oblige. So, once you give them exclusive offers for following you, they will also remain consistent to your brand.  They will promote and defend your product.
  • Influence

  • This is related to the 2nd item. One follower can indirectly recommend your products to their friends. You are more likely to have another website follower if you inform them that their friend is also registered on this website.
  • One notable website that uses this strategy is Facebook. The different product pages on Facebook are promoted in such a way that you are told that your friend likes this page. Perhaps, you may wish to give it a “like” too!
  • Influence is a used by, not only Facebook, but also different social media websites. These websites know the power of peer pressure and they know that it’s hard to say no to a friend’s recommendation. We have to admit that when a friend raves about a product on social media, it is notably convincing.

B2B Web Design Guidelines that You Should Follow

blogging, blur, business

When designing a website, it is crucial to know who the target buyer is. Are you selling to a business, or a consumer?

B2B, if you ask investopedia, refers to a type of transaction that’s conducted between companies. Business to business is the polar opposites of business to consumer (B2C) and business to government (B2G) transactions. B2B marketing can make your business, if executed perfectly.

To do that, here is a list of procedures you should always keep in mind:

  • DO NOT IGNORE VITAL METRICS

    This basically means keeping track with all of your performance analysis. Have determinants, measures, and all sorts of identifiers to gauge how your transactions, operations and overall performance are going. Don’t neglect numbers and percentages that could make or break your entire business. At the end of the day you should be able to answer questions like, “which of these activities would I gain more profit?’, “what can I do to increase revenue?”, or “how can I maintain my sales?” etc. These are only a few of the many questions you should always keep on track with.

  • DO NOT FAIL TO BLOG

    Being religious when it comes to blogging your contents will give you higher probability of boosting the search engine of your rank site more. This means that you can be more visible to the world in just a click of the mouse so don’t neglect blogging your contents because this could be your business saver.

  • ALWAYS MAXIMIZE YOUR VISUAL CONTENTS

    Most people have photographic memories. We tend to process information better if we comprehend and appreciate what our eyes see. Researchers have proven that marketing and other promotional activities associated with images tend to attract more customers than those you only use texts as their props. Always make sure to incorporate images and infographics to your marketing activities because this is essential to the success of your business.

  • DO NOT PROMOTE EXCESSIVELY

    One of the things you should stop doing is promoting your business too much. While it is a great way to build your business or your business’ credibility, it can be overbearing at times. Most of the time, customers don’t really want to hear much about your business or how your business grew from its humble beginnings, they care more about how you are going to serve them. Instead of boring your customers with your endless self-promotion, use a customer-focused approach because at the end of the day your customer’s satisfaction is what really matters.

  • DO NOT NEGLECT EMAIL MARKETING

    It will be hard for new customers to commit to buying your products for the first time. It is important to pay attention to maintaining your email marketing this will bridge you to your prospective and existing clients. This can help you generate the highest return on investment.

  • DO NOT FAIL TO SECTION YOUR AUDIENCE

    While it is safe to say that you need to match your business and your business style to your demographic, or to your target market, it is wrong to think that they want the same things, or they are ready for the same things. This is not something that is universal. You need to segment them, classify them and tend to their respective needs.

  • DO NOT IGNORE THE POWER OF SOCIAL MEDIA

    Do not ever underestimate the wonders of social media. This is not just to build a social media profile; this will also open countless of doors for your business. This will help you become more visible to the market because social media is where everyone is at nowadays. This will not only help you better interact with your existing clients but will also connect you to prospective ones with just a post away.

The Basics of Hashtags

adolescent, adult, beautiful

WHERE TO PUT THEM?

A hashtag is a type of metadata tag used on social networking sites such as Twitter, Facebook, Instagram and other micro blogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content; it allows easy, informal mark-up of folk taxonomy without need of any formal taxonomy or mark-up language.

THE HASH

Seen as a number sign, a US pound sign, or a hash symbol, (#), a hashtag is commonly used to highlight a particular or special word or meaning so that that particular activity can easily be seen by others looking for the exact or similar content or theme. In a simple sense, it is used to automatically classify exact or similar posts or activities for the convenience of other users.

THE FORMAT

So basically, let us say for example you want to post something on social media and you want to put emphasis on a specific topic about your post, this is where a hashtag enters the picture. You first type a hash or pound symbol preceding the topic that you want to be highlighted, making sure that it does NOT include letters with diacritics (a sign, such as an accent or cedilla, which when written above or below a letter indicates a difference in pronunciation from the same letter when unmarked or differently marked), dashes, ampersands, question marks, and other characters.

Your post will then be classified according to the topic that you have highlighted making it easier and more convenient for other users who are searching for the exact or similar topic. That is how a hashtag basically works but as simple as it sounds, there are things that you need to consider when you use a hashtag.

THINGS TO BEAR IN MIND IN USING HASHTAGS:

  • A hashtag must begin with a hash character followed by other characters.

    Some of the popular hashtags on Instagram are: #love #ootd #tbt #beauty #cute #fashion #photooftheday #selfie

  • Remember to precede the hashtag with a space.

    For example: We travelled to Portugal and Spain! #TravelGoals

  • Make sure that it does not include letters with diacritics, dashes, question marks, ampersands, currency symbols, and other special characters.

    So, typing #Beyoncé will NOT give results regarding the singer Beyoncé. You can type #Beyonce instead. Numbers and underscores are allowed though. For example: #Samoa_Travel_2000

  • The misuse of hashtags can lead to account suspensions.

    The use of too many hashtags and irrelevant hashtags can distract your followers from the important content.

  • Your brand name is NOT needed in every hashtag.

    That’s gonna be an obvious hard selling tactic on your part. Sometimes, you need to use specific hashtags to let other people share their thoughts, talk about a particular topic, and etc. It does not have to be a business promotion at all times.

Hashtags are everywhere!

These are only the basics of what a simple hashtag can do. Hashtags have become widely used and popular that it has become a staple in every social networking posts and activities.

What is a Hastag? How Important Is It?

facebook, instagram, network

WHAT’S IN A HASHTAG?

You have most probably seen hashtags being widely used on various social media platforms like Facebook, Instagram and most especially on Twitter highlighting the trending topics in the online world. The truth is: hashtags are more than just the most talked about topic. A hashtag may just be a simple number or pound sign, but it can also be a great promotional tool to boost your website and all of its content.

HOW CAN A HASHTAG BOOST YOUR WEBSITE?

  • First of all, let us start by discussing the significance of a hashtag. In the age of social media, we can say that hashtags have really been important in making posts, activities, topics more visible and accessible to online users. Since a hashtag is a symbol we affix to a topic that we want to put emphasis on, or to a topic that we want to reach thousands or millions of people locally and internationally, it has been a great tool for content creators to promote their websites or contents.
  • It is basically just typing a hash symbol preceding the topic of choice, and that’s it. When online users search for that same hashtag, or even a topic with a similar theme, your content will be categorized as one of the possible choices, allowing users to easily see your work. This increases the chance that they will click on your website and read its contents. In a simple sense, it works like an online filter, which classifies posts for the convenience of the online users. But there are a few pointers that we need to consider should we decide to use hashtags in promoting our content.

THINGS TO CONSIDER IN USING HASHTAGS

  • It is important to remember that in using a hashtag in a general sense, especially for promotional purposes, that the characters preceded by the hash symbol should not be separated by a space, there should be no spaces in between those letters or words.
  • It is also important to remember that your hashtags should be in line with your website. Of course it is common knowledge to use a hashtag that relates to the content that you want to promote. You cannot just use a hashtag that has nothing to do with your content because that will mislead the users.
  • Also, using long hashtags can be a disadvantage because using hashtags that are way too long are not too memorable to online users. That is mainly because, it can sometimes be tiring and hard to remember long phrases so as much as you can use as little words to make it easier for the users.

A NEW WAY

These are only some of the most relevant things that you need to remember if you want to use hashtags as a promotional tool for your website. Hashtags are basically a fresh way to promote your website and its contents. It allows content creators to boost their social engagement and promote their contents in the most modern and convenient way possible.

How to Effectively Use Twitter to Promote Your Website

Tuned on Gray Laptop Computer

If most of your audience aren’t on Facebook and Instagram and you get more inquiries on Twitter, focus on getting more content out through Twitter. It’s quite different from Facebook since Twitter is considered a microblogging site. Posts are limited to 280 characters only.

Here are ways to effectively use Twitter to your advantage:

  • Use Hashtags.

  • Twitter is one first social media platform to apply the use of hashtags. Now, it seems like every social media website followed the suit even the famous Facebook! Users can look up a particular hashtag and engage with the accounts and tweets related to it. The top hashtags of the day are reflected on the home screen. You can click on the hashtags and chat with other users!
  • Tweet, tweet, and tweet.

    A tweet’s lifespan is only around 18 minutes long. If a message does not get retweeted or shared, try again. Reword each message and tweet again the content. Create tweets of the same content at least 3 times and schedule them at 3 different times also.

  • Use Twitter’s Advertise feature.

    Another way to promote is to explore the advertising function. Basing from Twitter’s business page, you have an option to promote a trend, an account, or a tweet. If you choose trend, you will be promoting a hashtag. If you are promoting an account, make sure your account details are provided. Don’t forget to add a link to your website! Promoted Trends, Promoted Accounts and Promoted Tweets. No matter which you choose, Twitter includes a Promoted icon so users know the difference.

  • Reach out to Influencers.

    On your journey, I’m sure you have people who you look up to and brands you trust. If you mention them in a blog post, share it on Twitter and mention them. It might a hit or miss, but it won’t hurt if you try. Some may choose to share your post to their followers. Thus, your post will reach new audiences!

  • Use the Right Keywords.

    Like hashtags, the use of keywords is also important. If there’s a Twitter ad campaign, they usually target accounts that uses certain keywords on their latest tweets or search queries.

  • Join Twitter Chats.

    Twitter is a microblogging website and you might wonder, “How do people chat with limited characters?” The chats are more of like an online gathering. All the participants use the same hashtag during the entire duration of the chat. Questions and answers should include the hashtag so people can easily scan through previous responses. Twitter chats are great if you want to share ideas, connect with your followers, and discuss among the group certain topics.

  • Tweets Should Be 120-130 Characters Long.

    Twitter now supports up to 280 characters, but it does not mean you have to compose message that long. Tweets that have a higher click-throughs are the shorter tweets. So, keep ’em around 120 characters.

  • Mention People.

    Interact with people especially those who reply to your posts. A simply thank you would be appreciated by them. If they ask a question, answer them. It’s a great way to ask/answer without having to compose an email. Most companies provide customer support on Twitter and they are just one tweet away. Users get immediate response about their concerns.

  • Tweet when Your Followers are Online.

    Make sure your audiences are awake to see your tweets. You will have more followers that will retweet your posts.

  • Schedule Your Posts.

    This is related to the tip above. If you realize that most of your followers are online late at night, you don’t have to stay up all night to share your content. You can schedule tweets ahead of time using Tweetdeck. Schedule the same content at 3 different times and dates.

  • Add a “Click to Tweet” Button.

    Once you know that most of your website visitors are from Twitter or are using Twitter, make it easier for them to share your blog posts by adding a Twitter button. They will just have to click the button and then, they will be redirected to Twitter to send their tweet.

  • Share Your Reaction.

    Twitter is not a place for automated messages. People there add a personal touch. You should also share your personal reactions to popular posts. You could also appreciation posts from time to time. Give a shout out to your loyal followers!

How to Effectively Use Facebook and Instagram to Promote Your Website

 

apple, applications, appsA good website also needs an equally good marketing strategy to promote the business, to increase audience reach, and to enhance visibility. Since Facebook bought Instagram, I thought of compiling a list of strategies to promote your website on both social media platforms.

FACEBOOK

  • Post Inspiring Quotes. People did not join Facebook to know drama and gossips. They want to connect and read something that will motivate them. You make can your banner that includes famous quotes and add a motivational caption along with a link to your website.
  • Use GIFS. One way to increase traffic is to use images. The best part is: Facebook now supports GIF. Why stick with just pictures when you can now attach animated pictures? You can use relatable GIFS to reach the millennial crowd.
  • Post on Facebook Groups. While there is an option to make a group private, most groups on Facebook are open to the public. You are free to post and promote anything you want.
  • Make Polls. With Facebook Business Manager, you can create your own poll. You can ask your followers to choose a color of your next product, or you can ask to choose their favorite from your new collection.
  • Boost Your Blog Post. Once you posted a new blog post, share it on Facebook and give it a BOOST after an hour or so. This is a paid service and the fee depends on the duration of the boost, but it sure will guarantee that your post will show up on your audiences’ timelines. Since this a paid service, utilize it wisely by boosting your best products or a sitewide sale.
  • Facebook’s Lookalike Audiences. This is ideal for bigger businesses. Lookalike Audiences is Facebook’s way to reach people who are most likely interested in your products and services. Facebook will be using your best existing customers to profile your Lookalike Audience. You can select a source and Facebook will indentify the common qualities these people. The selected source audience should be at least 100 people from one country, but the recommended about is between 1,000 to 50,000 people.

 

INSTAGRAM

  • Post on Instagram Stories. These stories are viewable for the next 24 hours only. After the time period, the story gets deleted and you can freely add another story of the day. Instagram Stories is great for previews and sneak peeks. If you have an upcoming event or sale, you can tease your followers with the items up for sale.
  • Use Instagram Bio. Instagram focuses on pictures, but that doesn’t mean you cannot include texts in your bio. Usually, people just add their choice of emojis as bio, but you can post links too! It is recommended include a catchy one line bio, a link to your latest promotion, and you can even add an emoji to attract younger audiences.

 

These applies to both Facebook & Instagram:

  • Use Videos. There’s a live feature for both Facebook and Instagram. From time to time, use this feature to interact with your followers. Ask them what they like about your website, what their favorite products are, what they like to see more on the website. They can even ask you a question! Videos make Q&As more personal and not to mention very fun. Your followers see the face behind the website. People can identify with you and they will feel at ease buying from you.
  • Post more than once. You would probably wondering why and think that it would annoy people off your feed. Nope, it won’t. Share your content twice or even thrice. Post them at different times across different platforms to introduce your material to new audiences.

 

Reasons Why Social Media Can Help Your Businesses

Android Social Media AppsSocial media are internet  services that allows user to interact with each other and generate content using online communities. It has the capacity to open marketing opportunities for small to large businesses.

Think about this, you can spend a few hours in social media to increase your sales with no extra cost. Here are some of the reasons why social media has been a useful platform for businesses:

 

  • Using social media is easy. You do not have to be a computer genius to participate in them. All you need is a basic know how, and you are off to market your product or services. If you need help on marketing your product, you can read this social media guide.
  • Social media is the fastest platform to reach millions of users all over the globe in a personal basis. You can definitely increase your business visibility thereby increasing the recognition of your brand. Just write a social media profile for your business and then interact with consumers. Get people to like and share your page. Posts that are shared only means your brand will be introduced to new individuals who can be your potential clients.

    If you do not use social media, you will be limited to your usual clients. You will then have a hard time reaching people outside of your immediate circle. Using the social media platform will increase your inbound traffic.

    You should join as many platforms as possible to let individuals reach your business. If an older demographic tries a particular keyword on Facebook then you can easily be reached. On the other hand, if a millennial tries to search your business in a different social media, it can still be found. Syndicating your content in different platforms is good. It will enable the different demographics to access your business.

  • Your search ranking will improve if you have in the social media for more than a year. If you are able to move on top, your traffic will surely give positive results for your business.
  • When your brand is interactive, meaning you share content, post statuses, comment on social media, it becomes personalize. Users would do business with you, not your company.
  • Social media is a communication venue and consumers appreciate when you answer their comments on your page rather than getting the automated message which is very impersonal. This shows that you are seriously being attentive to your audience. And that will assure you not only of sale but loyalty to your brand as well. The millennial in particular are known to be the brand loyal of all demographics.
  • Posting well-written content is the best way of telling the users that you are an expert and a leader in your field. To do this, use social media platforms and make your presence felt. Connect to your audience and your followers will look up to you.

There is no reason for any business not to use the social media as a platform of communication. Get started now and see the growth of your business.

The Different Social Media Platforms

social media appsThere are so many social media websites out there that you can choose from. The question is, what social media websites are best suited for your brand?

If you are ready for the experience on social media, here are social media sites you can choose from.

  • FACEBOOK has 1.65 billion very active users and it is one of the most well-known platforms for personal and business use. This is a good venue to post updates, photos, news with the users who follow or “like” you. Your business fans visit the site to know what the latest in your company is and see photos or explore your events. Facebook is now using activities to qualify the market that needs your brand. It uses social graph and their ads are effective too.
  • TWITTER is a concise and easy way to communicate with your audience. It has 310 million users and still growing in number. This micro-blogging service, permit short messages that can be sent and received from consumers and potential clients.

    Use hashtags (#) as your key tool. These will surely reach a broad audience than just followers. This is when users involve themselves in a conversation. You can read more about it in this Twitter guide.

  • GOOGLE + is Google’s version of a social networking site. It is like Facebook but it has an additional feature of being able to create “circles”. This separates your followers in many different groups. This is a good system to know which group you would want your announcement to be shared. No other social media can do this.
  • YOUTUBE is another social media that can also widen your outreach. This can be done through Google search results. A grand total of 6 billion hours of video are being watched every month. You must make a good video, otherwise, you will get many negative comments. YouTube also offers marketers the chance to promote their products or clients through its target group. You can also post videos speaking on a topic or webinars where you can educate your audience.
  • PINTEREST is a distinctive platform for marketing. You will post clickable pictures with just a short caption. Every image must be good in quality and should pop-out in your feeds. Link back your images to your page or a related blog. Your caption should be keyword optimized as your caption is exactly how your pin will show when visitors browse.
  • Linkedln shows job experience and professional thoughts that is why it is an important site to those in B2B. Linkedln is not just a tool to drive traffic but establishing though leadership, recruiting, and prospecting. There are less conversation in this site, but you can meet people from the same industry. Ask and others will answer. This can lead to a conversation. It will show that you are an expert in your field.

These websites were in list the list because these sites are where the people are. The more people using it, the more you can convince to give your products a chance. There are other sites you can utilize like blog sites, online photo-sharing services, coupon sites, customer review sites, location-based marketing sites, and the list goes on. Choose the website that fits your brand.

Marketing a Product Using Social Media

facebook and other apps

How to use social media to your advantage?

Nowadays, people are always on the internet and they have the need to constantly update the world about their life. They search for everything on the internet. Your website is not the be-all and end-all of things. It is not enough when you plan to sell products online. Social media plays a huge role in e-commerce. Follow these tips on how to market a product:

 

  • Strong social media presence.
    Popular brands have different social media accounts. They go where the customers are. Whether it is on Facebook, Twitter, Instagram, your social media team should build your brand’s online profile. They need to fill the basic information like bio, official logo, website links, and so on. These information may seem mundane, but these are extremely important. The team should also prepare the visuals to upload to these accounts. You can utilize free online photo editors – e.g., Pizap, Pixlr, Canva – to edit your product photos and add attention-grabbing descriptions.

    Since Facebook is the top social media platform, experiment with its features. You can offer exclusive promotions on your wall or you can utilize the Facebook Ads to advertise your latest products. It is not enough to invest in one platform. Twitter and Instagram also have a huge following. (If you need help on that, you can use this Twitter guide I recently posted.) You can use social media not only to promote, but to reach out to the public. You can link the social media users to your official website.

    It is also a great way answer to your customers questions since most people just freely ask via social media. Great customer service will always win customers. Plus, social media has a larger scale than traditional media. This will give you an edge over competitors since your audience now is the whole world.

  • Boost your online presence.
    Yes, social media is huge part, but online visibility could also mean email. Do not solely rely on social media. Always encourage people to sign up for email. You can offer them exclusive perks via email campaigns. It will definitely help you and the great thing about it is: IT IS YOURS. You can create it the way to want and how you want it. When you are in social media, the space you occupy are owned by its respective owners. When you use email, it is totally yours and you do not need to pay ads. Just redirect your email subscribers to the latest deals and they can easily shop at your website.

 

  • Learn from the experts.
    It is not enough to get your content out there. You also need to follow influential people and learn from what they send out to their followers. Be a follower yourself and you would be in the shoes of your followers. Watch what they do and actively monitor for new opportunities. Find ways to engage with these experts. They usually have Twitter accounts so go there and be active.

 

  • Conduct giveaways.
    Encourage people to follow you by doing giveaways. It can be a simple like and share contest on Facebook, or a retweet and follow on Twitter. Once one person will share these giveaways, it can extend to thousands of people. Your followers will spread the word for you. The more shares you will get, the more people will know more about your brand. You can giveaway one of your products or perhaps a gift certificate.

 

 

Building a buzz is a collective effort. It is a combination of blogging, and social media (Facebook, Twitter Instagram, etc.) Remember that social media constantly changes. It is best that all these online campaigns should always redirect to your website. Your website should not be on the sideline. It should be the main hub. Draw people together across various social media platforms to one central website.