Nowadays, people are always on the internet and they have the need to constantly update the world about their life. They search for everything on the internet. Your website is not the be-all and end-all of things. It is not enough when you plan to sell products online. Social media plays a huge role in e-commerce. Follow these tips on how to market a product:
- Strong social media presence.
Popular brands have different social media accounts. They go where the customers are. Whether it is on Facebook, Twitter, Instagram, your social media team should build your brand’s online profile. They need to fill the basic information like bio, official logo, website links, and so on. These information may seem mundane, but these are extremely important. The team should also prepare the visuals to upload to these accounts. You can utilize free online photo editors – e.g., Pizap, Pixlr, Canva – to edit your product photos and add attention-grabbing descriptions.
Since Facebook is the top social media platform, experiment with its features. You can offer exclusive promotions on your wall or you can utilize the Facebook Ads to advertise your latest products. It is not enough to invest in one platform. Twitter and Instagram also have a huge following. (If you need help on that, you can use this Twitter guide I recently posted.) You can use social media not only to promote, but to reach out to the public. You can link the social media users to your official website.
It is also a great way answer to your customers questions since most people just freely ask via social media. Great customer service will always win customers. Plus, social media has a larger scale than traditional media. This will give you an edge over competitors since your audience now is the whole world.
- Boost your online presence.
Yes, social media is huge part, but online visibility could also mean email. Do not solely rely on social media. Always encourage people to sign up for email. You can offer them exclusive perks via email campaigns. It will definitely help you and the great thing about it is: IT IS YOURS. You can create it the way to want and how you want it. When you are in social media, the space you occupy are owned by its respective owners. When you use email, it is totally yours and you do not need to pay ads. Just redirect your email subscribers to the latest deals and they can easily shop at your website.
- Learn from the experts.
It is not enough to get your content out there. You also need to follow influential people and learn from what they send out to their followers. Be a follower yourself and you would be in the shoes of your followers. Watch what they do and actively monitor for new opportunities. Find ways to engage with these experts. They usually have Twitter accounts so go there and be active.
- Conduct giveaways.
Encourage people to follow you by doing giveaways. It can be a simple like and share contest on Facebook, or a retweet and follow on Twitter. Once one person will share these giveaways, it can extend to thousands of people. Your followers will spread the word for you. The more shares you will get, the more people will know more about your brand. You can giveaway one of your products or perhaps a gift certificate.
Building a buzz is a collective effort. It is a combination of blogging, and social media (Facebook, Twitter Instagram, etc.) Remember that social media constantly changes. It is best that all these online campaigns should always redirect to your website. Your website should not be on the sideline. It should be the main hub. Draw people together across various social media platforms to one central website.