What is a call-to-action button?
A call-to-action button or CTA button is a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. It is a button that directs customers to certain topics or to specific links to your website. This is also a great marketing tool, if used strategically.
TIPS YOU SHOULD FOLLOW:
- Use a CTA button design that will be cohesive to your overall design.
- Keep your CTA button related to the industry you are in, or in line with the business that you are in. Keep it natural within interface.
HOW TO MAKE YOUR CTA BUTTONS MORE CLICKABLE?
PROPER WORDING FOR YOUR CTA BUTTONS
Remember all the talk about incorporating photos to make your contents more aesthetically pleasing for your clients? It does not apply for your CTA buttons. Texts and just mere texts are the way to go. You need to make it expressly clear so that the person who will click it will know exactly where he or she is heading to. For short, it needs to be direct as it is directive in its very nature.
If you want your clients to know the benefits from availing your products or services, use the word “GET”, if you want them to browse a little further, use the word “SEE” etc. Just be direct to the whole point of your activity.
Remember to keep it short but you can also use arrows to point out your CTA buttons to jazz it up a little bit and to make it a little more attractive to your clients. Using CTA buttons generates roughly 2.5 times conversion revenue than just typing out simple texts.
CONSIDER THE RIGHT COLOR TO USE
Colors appeal to people differently which is why it is important to choose the perfect color for you CTA buttons of course considering the entire theme of your site. This basically means appealing to your demographics.
If your audience is mostly men, choose something that will appear more to men or if your target is mostly adults, use a color scheme that will appeal more to their liking.
PLACEMENT OF CTA BUTTON
It is well recommended by marketers to use at least two CTA buttons for every page of your article. One is utilized for encouraging your customers to learn more about what you are offering, you place the CTA buttons before the body of the entire page and the other is to convince them to buy or avail whatever it is that you are offering and that is placed usually at the end of the page.
You also need to make it even more convenient for those who wish to buy or avail your offers by putting up links on how they can get their hands on your products or how they can avail your services.
Have you ever heard of the HOVER EFFECT? It is actually where you can change the button’s color on the mouse-over. This is to draw more attention to the CTA button attracting or enticing the readers to click on them directing them to what you want them to see. A blinking or shifting motion also is a great stimulus to our senses and it prompts our bodies to move.