Let us face it. The era that we are now in is basically the era for tech savvy and internet dependent kids that we collectively call the MILLENNIALS. And that’s totally okay! Our world is evolving fast. Developments and discoveries happen almost every single day and that is because we people want to make everything more convenient for us. Our younger generations are the perfect example of how advanced our world has become.
My point? Millennials are basically the biggest market that every business venture wants to target. You may think that these are just a bunch of kids, how hard could it be to attract their attention right? WRONG. The demands of the modern world have completely become more complex and sophisticated and this is what every single business should meet, and that includes designing a website that millennials would fancy.
Here is how you can attract millennials:
PAY ATTENTION TO MOBILE
We all know how kids are these days. They can totally forget everything else but their phones. You can run a survey and I will bet on my life that there is not a single teenager who is not addicted to their mobile gadgets. They carry their phones almost everywhere and I mean EVERYWHERE. This is why it is imperative to design a website that is also perfect for mobile use. Design your site in a way that they will not get irritated and bored if they visit such on their mobile phones.
MILLENNIALS FOR A CAUSE
Our millennials are not only tech savvy but they are also people who love standing firm to something. They have their own vision and principles and you would be surprised that these kids are very much into charitable activities. This is why you need to use that to your advantage and incorporate philanthropic cause to your website to encourage them to support you. You are not only boosting your site but this is also a really strategic way to help those who are in need.
USE WARM AND ENTICING UNDERTONES
This is the fun part. We are talking about younger generations here. We are talking about how to make them follow our website. Here is the thing. Cut the boring crap and make your design a little more aesthetically pleasing especially for your biggest target market. Use designs that are inviting and familiar to their age and publish contents that are related to them and their time.
THE SIMPLER, THE BETTER.
While it is fun to jazz things up with extra features and what nots, the very best approach to apply is being direct and straight to the point. People lead a busy life. They don’t have luxury of time to figure out a maze. Cut to the chase.
It is very important to catch the attention of the younger generation because they are basically your largest market. They maybe young and they may still have a lot of things to experience in their lives but no one knows the online world better than they do. Indeed, they are the hope of our future, well, in this case, the hope of our websites.