Gone are the days when each page is optimized using a single keyword alone. As SEO methods evolved, the approach to optimization has gone beyond the usual one-keyword, one-page concept. But the question is this: how can you do this efficiently? The answer: you start with the niche keywords.
How to find niche keywords
Optimizing two or more keywords in one page doesn’t always mean you have to use a synonym of the other. You should use LSI (latent semantic indexing) keywords related to your niche or specific topic. Try entering a query on the search engine and you’ll see “related searches” or the “people also ask” spot.
For example, when I searched for the keyword “how to optimize keywords”, I will find the LSI keywords like “how do I target keywords in SEO” and “how do you optimize your content for search”.
As you see, these aren’t synonyms but related phrases on your main keyword. By using these same queries that people also ask, you can craft your page to be a well-optimized spot on the web.
Analyzing the keywords
Finding the keyword is just the first step here. After you’ve gathered a few key phrases, it’s time to check its competition, search volume, and the like. You’d want a keyword that has promising search volume yet very low competition. This means that more people are searching for the topic but only a few are optimizing for it.
Using the keywords
If your website is hosted in WordPress, you’re probably using Yoast SEO to optimize the keywords. However, you would have to pay for a premium account to enter multiple phrases. Take note that plugins like these are just guidelines and you have the freedom to use multiple keywords even without a premium version.
As a rule of thumb, use the keywords on the meta description, headings tags, and in strategic spots within your content. Make it look as natural as possible so your readers will still enjoy perusing your content without finding awkward sentences.
Monitoring your campaign
While your team is churning the fresh content with your new keywords, you can add the keywords to your campaign. You can use the likes of Moz Pro to do this. Once the articles are published and gaining traction online, you can easily see the ranking of your content based on the multiple keywords you’ve used.
Why optimize with multiple keywords?
After reading the aforementioned tips, you wonder, why is there a need to optimize using multiple keywords in one page? First, a one-keyword one-page scheme might produce thin content as the writers will be limited to a single phrase. That will result in valuable information being spread to multiple pages instead of being contained in one.
The problem here is that each page won’t see its full potential in the ranking aspect. Also, readers aren’t always willing to switch from one page to another just to get all the information they need. The juicier a page gets the more engaging it becomes for the readers. In the end, that’s what matters the most.