A call to action or CTA is an upfront way to encourage a visitor to do a certain action. It is usually a button. It contains a verb that leads the customer to what they must do next. This may be to click, register, call, or chat. Whatever your call to action says, having one on your website is vital. Without it customers can feel lost and you could lose sales. Here’s why a CTA is so important.
Why do you need a CTA?
The call to action provides a clear focus for the user and gives them a clear path on what to do next. It is a way to help the visitor reach your intended goal.
In creating call to action buttons, you should consider what you want your website’s visitor to do. You should also think about what your goal is, and how it is aligned with your company’s objectives. This may be to get them to register, buy, join a mailing list, and many others.
A call to action helps to guide customers. You should never assume that every person that goes to your website will know what to do. You need to keep them engaged, and tell them exactly what they should do next.
Using CTA’s on your website
Having a Call to Action isn’t enough. You need to use a good Call to Action and you need to use it correctly. That means what your Call to Action says, where it is placed and all of the surrounding content is very, very important.
It must stand out
For a Call to Action to be effective, it needs to stand out on your website. In most cases, web developers achieve this by using colors and fonts, or by placing the Call to Action in a button. In doing so, you make the Call to Action instantly more eye catching.
But the rest of the page matters, too. For instance, having several Calls to Action on a page won’t work. If there is more than one then there is no focus. If the page is cluttered, it also won’t work. Having too many pictures, or an unclear page structure can make it hard for users to find the Call to Action. The less clear it is, the less likely users will be to take action.
Examples of Calls to Action
Choosing the correct Call to Action on your website depends on your business. It also depends on how you want to engage with your clients and potential customers. Here are some examples:
- Call us
- Send us a message or email us
- Check out our recommendations
- Request a quote
Putting a call to action in every page of your website will help clients figure out what they should do next. It is also a way to make sure that it is convenient to reach out to you. With this, you can use them as a part of your design and marketing plan. If you need help marketing your website, don’t hesitate to get in touch for a free consultation.