Last time, I already talked about Understanding the “NoFollow” Attribute. I indicated that it was still in 2005 when this attribute was added into links. However, many are still confused what this “nofollow” really means. Google already clarified that nofollow has not changed ever since. So, this post is created to clear misconceptions about this topic.
If you want to catch up other related articles, you can read the following:
- The Importance of an Anchor Text for SEO
- 5 Best Practices when Writing Anchor Texts
- What Is the Purpose of Internal Linking? Is it Important for SEO?
- The Best Practices for Internal Links
When to use “Nofollow” links?
As much as possible, choose to “nofollow” in the scenarios listed below:
- Links in the Comments Section
- Anything that comes from a user could be a source of shady links. Yes, you can control and manage these comments written by people. However, comments can slide through even if you follow strict filtering. Worse, these comments could be a source of spammy links.
- If you do not “nofollow”, things will get more difficult. It will be more tough to fight the spam and unwanted comments.
- Sponsored or Ad Links
- Any links that are meant to be advertisements or are part of a sponsorship arrangement must be nofollowed.
- This means sponsored content, text and image advertising, and run-of-site links.
- Paid Links
- If you charge in any way for a link (directory submission, quality assessment, reviews, etc.), nofollow the outbound links.
When to NOT use “Nofollow” links?
In these situations, it is best to not tick the “nofollow” attribute. Read carefully:
- Guest Posts
- You can follow links if the one who guest posted on your website is someone you totally trust and is someone who constantly provides content on your website. If not, then choose to “nofollow”.
- If you permit their guest post, the article should only have 1 link and the anchor text of this followed link should be their name or website name. Many experts prefer that their guest post will redirect users back to their website.
- Provide a link to your interviewee’s website if you are talking about a specific topic. Be it an artist, a musician, or an expert in a given field.
- Like I said earlier, the anchor text of this post should only be their name or domain name. This is a precautionary measure to ensure safety. It will help you score interviews with other important people in the future.
- Reminder: However, if you interview practically unknown people or if you interview that many people in your website, then it is best to “nofollow” the links.
- Editorial Articles
- A post will be consider an editorial links if:
- Writing an impartial and honest product review,
- Indicating another post as your reliable source,
- Saying that you have good ties with this website,
- And if the website are worthy of getting links.
- Reminder: If you are posting a review on your website in exchange for something, it is recommended to indicate this is a “sponsored post”. It will cause red flags if you post numerous product reviews.