Advancements in this digital age are constant. That is why in order to keep up with the times and not get left behind, you must always be willing to adapt to changes. Not only that but be determined to improve.
This advice is crucial when it comes to your website. What this entails for you is to redesign it now more than ever. If you are still hung up on your old ways, then you might just see yourself drowning amidst other competing websites. And if you still need convincing on why you should redesign your website, then we are here to do exactly just that for the following reasons:
Your Website is Outdated
This is one of the immediate reasons why you should jump into the process of redesigning. An outdated website could hurt your business. Not many people will prefer an old-looking site over a sleek and new one.
Also, it does not take for people to be a computer specialist to identify an old website. When they see a much better one, trust that they will definitely leave yours immediately. An updated website tells people that the business is actually growing and improving, making it more trustworthy.
Your Website is Not Generating Business Results
The second reason why you should redesign your website now is if it’s not getting your business results. A website that fails to convert sales could lead to a failed business. No matter how beautiful your website, if it is ineffective then you should change it up.
The website’s main function is to build your customer base. Therefore, it should deliver you the results that show you are heading towards a specific business goal. When the results are not favorable, then start redesigning by first examining your site’s conversion rates. This will help you get a good idea of what needs to be improved.
You can also check up on the following:
- Effectiveness of Call-to-Action buttons in converting visitors into customers
- Landing pages having more value than merely visually pleasing
- Friendly and understandable website language
Your Website’s Design is Not Responsive
For the last point, your website should undergo redesign if it is not responsive. Since more people now go to the Internet through various forms of devices, your website should also be able to adapt to these.
Do not just focus on improving your website for desktop-only viewing. It should provide a seamless experience across all kinds of devices. Most especially on mobile phones where a growing number of people use it to look up for information online. Statistically, there is more than 17% of web traffic that comes from mobile devices. This means that if your website is not responsive, then you are most likely losing out on leads and customers.
Go through the following checkpoints to see if your site is not responsive:
- The legibility of site text – is it too big or too small?
- Images – do they appear correctly or are they distorted?
- Navigation – is it difficult to access and go to the website on a smaller or bigger screen?
If it is time to create a new site for your business, we are here to help. Get in touch today for a no-obligation free quote.