With so many articles I read and blog posts I have published, I thought of sharing some important SEO wisdom. I got to learn valuable lessons from many SEO experts.
For this blog post, I decided to compile the greatest lessons that I gained throughout the years. Below are my top 3:
Use Metric Tools that Indicate Actual Performance
- Technology is ever-changing. It’s important to be able to catch up with the rapidly evolving tools. You need to know the latest changes and updates.
- You should use a tool that will actually help you determining the real value. Do a test if such metric tools demonstrate performance that is significant in the real world.
- For example, you would only focus specifically on the page load time. This would not suffice. You need to take a step back and look at the bigger picture.
- Look at Hulu and Netflix. Both are popular streaming website, but why do you think people prefer Netflix more? It’s because Netflix considers the First Meaningful Paint. You see, the lower the First Meaningful Paint score, the quicker the web page displays its main content.
- The takeaway here is that focus on the real world results. Hulu and Netflix may have reported an identical page load time, but Netflix is the clear winner here because it went beyond studying the page load time alone.
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Don’t Just Focus on Websites.
- The goal of Google is just to be become the best search engines. It tries to dominate all fields. They have a myriad of web-based services. There’s Gmail for a free email service, Google Calendar for your scheduling needs, Google Maps for direction and navigation, Google Drive for a free 15 GB cloud storage, and Google Translate for a free multilingual translation.
- That’s just the tip of the iceberg because Google even develops both software and hardware products. The point here is that Google is trying to conquer more than websites. They also try to govern other areas such as businesses, photos, videos, podcasts, and games.
- These tools do not require websites to function correctly. Moving forward, think about how you can comply with the changes that Google will bring in the future. For sure, they will not only concentrate on websites. So, you should do the same!
Web Visitors Will Leave Your Website They Cannot See What They Want.
- Often times, we focus on how people will find our website. We forget to organize the website itself. Thus, the website ends up forgotten, and insufficient in many ways.
- A study revealed that only 18% of businesses allot ample time to improve internal linking and onsite searching. Furthermore, 55% of web visitors will certainly leave the page if they can’t find any relevant information.
- So, this proves that website should make time to help their users to locate the information they actually need. Make the browsing experience a happy one. Do not let them endure a long and tedious process just to view a single piece of information.
- If you don’t enhance the internal website search feature, then, expect that the website revenue will also move downwards. Some ways to improve internal search:
- auto-complete and auto-suggest features.
- alternative pages and suggestions.
- information integration.