3 Tips to Improve Link Building Efforts (Part 1)

For some, link building is easier to do because there’s no need for basic SEO knowledge. It can be anyone’s game. You just need to be presentable and take advantage of the world outside your website.Below are the 3 link building tips that don’t require you tremendous effort:

  1. Self-Promotion

For you to build awareness about your website, you have to advertise it. Of course, you have to spread the word about your website. After promotion, you will reap the ranking benefits that follow.

In a Google Hangout discussion, John Mueller gave a practical advice on link building. He reiterated that you should have an advertisement of some sort. There should an effort to promote a website.

Moreover, Mueller added that it would involve some kind of self-promotion from on your end. You have to give the people a reason to visit your website. In turn, your web visitors will realize that this is actually a useful website. If you want to watch the entire Google Webmasters’ hangout, you can click this link.

Different billboard advertisements to promote products and services

What Type of Advertisement?

To start off, paid advertising is a sure way to expose your website to the world. Whether it’s on Facebook, Instagram, or any social media account, they are welcoming on the idea of promotion. For sure, advertising in these sites won’t be difficult.

Just remember to promote something relevant and helpful to the audience. In short, don’t just promote just for the sake for promoting something.

Fair warning though, some advertising posts are more susceptible to bots. You would not want for bots to spam your posts with unnecessary comments.

  1. Social Media

In today’s world, social media plays a major role in promotion. Surely, it is an efficient way to increase page views, gain more traffic, and boost sales.

The best method to promote is to tap the famous digital influencers in the field.  This does not necessarily mean that you will have to pay their services. You are just letting them share the exciting news to their audience. No monetary compensation is necessary for an honest review. If the influencers agree, then, you are in luck because it can lead to more natural links for your website.

  1. Conferences, Events, and Other Industry Functions

For the first 2 tips, you can hire someone to do the promotion for you. However, this is different. You will be the ONE to represent your brand and website. No one else can do it for you!

As the website owner, you need to added corporate functions and events. Attending conferences are needed to expose your brand. You may not get immediate results right away, but you will earn newfound friendships. That’s for sure!

You will know the other leading brands the industry. This is a great opportunity to rub elbows with them and get to know their journey to success.

Their popularity can influence your website. An indirect endorsement will go a long, which means more web traffic coming your way.


Never underestimate a person you just met. Who knows the person sitting next to you in a conference can be monumental to your future success? Every single day is an opportunity to increase sales and even gain more friends. The relationships you form along the way: that’s priceless! Next, you have the 3 Tips to Improve Link Building Efforts (Part 2)