3 Tips to Improve Link Building Efforts (Part 3)

As SEO professionals, links strengthen our site’s backlink authority. It proves our expertise, authoritativeness, and trustworthiness. Not only that, backlinks is one of the ranking factors closely monitored by Google.

So, it’s stupid not to develop reliable and natural links. To be honest, link building harder than expected. That’s why I created a 3-part special allocated to discuss link building tips. If you need to catch up, here are the 3 Tips to Improve Link Building Efforts (Part 1) and 3 Tips to Improve Link Building Efforts (Part 2). Below are the last set of tips:

  1. Give something away for FREE!

Everyone loves FREE stuffs. As long as it is free, people will sign up for it. Free things are a way to get backlinks. Whether you are giving away a free e-book about marketing or you are making your SEO tool available for download, these strategies will work to your advantage.

You can also list the top SEO tools that are available for free. Add your own creation to the list! Your FREE item does not need to be extravagant. It can be as simple as a random number generator, a timer, or a calculator. For sure, these things can help a certain audience and they will surely link your website.

person giving away a brown gift box

  1. Do your own research.

If you can’t find anything interesting, then, create something interesting. Do your own research by surveying your website followers. Nowadays, creating survey forms aren’t complicated. There are great websites such as TypeForm, FreeOnlineSurvey, Google Survey, Zoho Survey, and many more. With these tools, you can create your own form for free. Plus, you have the option to make your own questions and set your own parameters.

Other than that, you can post your survey forms on Reddit and post it anonymously. Wait for a few days and see if you get relevant responses from people. If not, you can get on popular social media sites such as Facebook, Twitter, and Instagram and see if people will share their honest opinions.

Related: Using Social Media to Boost Advocacy

  1. Help create video transcripts

On my post regarding YouTube SEO tips, I mentioned to create video transcripts. As you know by now, Google can’t comprehend video content well if there aren’t transcripts available. How is this related to link building?

Well, check the websites of any expert or influencer, and then, look at their videos. If there are no transcripts available, then viola! You can create a transcript and spread the news on Twitter. Don’t forget to tag or mention the people involved.

Send a tweet like, “I enjoyed watching @name’s video. I created a transcript so anyone watching it can easily follow.” By doing this, you can get a retweet or a share from influential people. After the shares, of course, the backlinks will follow.


There’s no such thing as a free lunch. Link building won’t come easy and free. You will have to work hard at it. Today, I have to admit that link building is harder than it was year back. Everyone is so used to asking for backlinks. Instead, we should all learn to earn the hard way. Yes, a natural backlink can be achieved. Just think of ways to be creative and generate the best content to lure a swarm of organic links.