SEO agencies promise to make websites to be on top. However, the question is can they make their website be part of the top search engine results? Do they really practice what they preach to their clients?
Let’s look at the research made by RebootOnline and see where the top 30 SEO companies made a huge mistake. Each website is assessed basing on keywords, content, internal links, pages indexed, and page speed.
The most common SEO mistakes are as follows:
- 70% of SEO websites had a very slow page speed.
- 63% of SEO websites had a poor internal linking system.
- 57% of SEO websites had unnecessary pages indexed.
- 52% of SEO websites had inadequate content.
- 47% of SEO websites had pages that lack keywords.
Did you know that the average website only got a score of 41 out 100? Yes, this is below average.
If you look at Google’s Page Speed Insights, a website will be given a “performance score.” If a website gets a score of 90 and above, then that website is fast. If the score is between 50 to 89, that’s just average. Meanwhile, any score below 50 is considered a slow website.
Another problem was with the internal links. Majority of the SEO websites had either no consistent system or an obvious lack of internal links.
Why is internal linking important? Through a series of interconnected links, Google will know the website structure. Not only that, Google can also understand your website’s theme.
Usually, the websites that do not have (or lack) internal links will only appear on the 3rd page of the search results. See how unfortunate that is? The goal is always to be on page 1. So, if you want to have better rankings, be sure to have cohesive internal linking system. Furthermore, fix broken links to avoid 404 page errors.
When submitted web pages, it has to be an essential part of your website. If these are blank pages, then, there’s no need to do so. However, 57% of the SEO websites submitted unnecessary pages for index.
Whether these are blank or these are the automated response page, it’s not required to submit these web pages for crawling.
Sadly, more than half of the SEO websites – that’s 52% to be exact – had poor content. The published content was totally irrelevant or useless. It does not concern any of the users’ queries. Some of the web pages did not contain any text at all.
Generally, if you study the 1st page of the SERPs, around 13% of the results had inferior content. However, if you move to the 3rd page, 1/3 of the websites have thin content.
Lastly, the fifth factor is the keywords. Nearly half of the websites did not indicate a focus keyword for their web pages.
Optimize web pages by adding headers, editing the title tag and meta description, and mentioning the keywords essential to that page. In addition, be clear on the purpose of your page. Tell Google what the specific page is all about. The title should give an obvious hint!