Google and the internet has gone a long way since it started but what is interesting is that, up to now, antiquated SEO strategies still grow rapidly. This cause damages to web pages, traffic, search rankings and even conversion rates. What is really disturbing is the fact that the site owners do not even know that they are no longer effective.
So, what are these dreadful and useless SEO strategies that you should scrap for life?
AWFUL SEO STRATEGY 1: UTILIZING A TARGET KEYWORD IN AN ANTIQUATED AND IMPERSONAL WAY
Years back, people use several content aiming for the identical keyword. These days if that method are used, it is as good as disregarding semantic search that considers the topic of a particular page instead of constantly using similar keywords. It can also seriously affect your keyword rankings.
But just like any problem, it has a solution. Integrate synonyms of your focal keyword in one exhaustive part of the content. Check Google by browsing down after you have indicated your target keyword to discover identical keywords. From there, you can take your choice and use it in your blog.
Related: Free Keyword Research Tools You Need
AWFUL SEO STRATEGY 2: ADDING JUST SHORT AND NON-EXTENSIVE CONTENT
There is no place for short content in SEO. Hence, the only solution is to develop longer content.
According to researches, those that ranks and shared the most are those that has 2,000 to 3,000 words. This study is supported by BuzzSumo, which studied 100 million articles. On the other hand, Backlinko did its own study and discovered that those that were at the top of Google’s page are those blogs that has around 2,000 words.
AWFUL SEO STRATEGY 3: INCONSISTENT POSTING OF CONTENT
If you are not consistent in posting your content, then, Google will not be aware of your site.
Hubspot was able to determine the frequency of numerous blog sites, and if they blogged at least 16 times a month. If you want maximum result from your posting, then, schedule your blogs. Do it consistently to develop your content library, but never lose the brilliance in doing so.
Related: 10 Tips in Writing Better Content
AWFUL SEO STRATEGY 4: CHOOSING THE VOLUME OVER THE QUALITY OF WORK
Google will always give high ranking to great content. Google Quality Rater Guidelines showed that the top quality pages are:
- Those pages that reached its planned goal and objective.
- Those pages that showed proficiency, credibility, and dependability.
Develop a content that is far better than those found on Google’s first page of the search results.
AWFUL SEO STRATEGY 5: PUBLICIZING THE SAME CONTENT
SEMrush study of more than a hundred thousand sites, and they found out the biggest mistake of on-page SEO. It is publicizing again the same content. To check this, there are sites, like Copyscape, that check for duplicates.
AWFUL SEO STRATEGY 6: FAILING TO RECALL THE REVIEWS OF YOUR CUSTOMERS
A lot of people rely on what other consumers say about a certain brand or service. The disappointing thing is the fact that 61% of electronic reviews even in one of the biggest companies are fake. Regularly check the comments of happy customers or go to sites like BBB, Amazon, or Yelp. Listen to their opinions and ask about their shopping experience.