How to Start Updating Your Old Post? (Part 2)

Now that you are done assessing if your post is eligible for updating, you can start with the actual updating process. Remember to not skip part 1, okay? If you missed that, better read the tips on how to decide the necessary updating.

man looking intently at his laptop

Thinking of what updates to make.

Moving on, let us now proceed to updating the articles you chose as suitable for revisions.

  • Add the Latest Time Stamp

    • Time stamps let users know if you have edited an article.  Instead of adding the publication date, use the last update date. This informs your readers that you have added revisions to an old post.  This is a manifestation that a certain post is newer and that changes are made to its contents.
  • Update Your On-Page SEO

    • It’s not just the contents you need to revise. You also need to edit your list of on-page SEO elements. These SEO factors change too, and you need to keep up. Luckily for you, there is a browser extension you can use check for broken links. You can download Link Miner  on the Chrome web store.
    • You also need to check the list of tools you are using. Check which ones you are currently using and scrap the ones you barely even used. If you still wish to use a tool, make sure that they are updated too!
  • Divide Your Post into Different Sections

    • Add more information to an existing post and insert related content. This way, you can convince people to visit your website more. Take it from Google and look at the search results page. Once you search something, Google will inform you of the “searches related” to your own search.
    • Apply the same thing to your website and add relevant information to the said subject. To improve the quality of your post, cover additional topics that you may have missed previously.
    • Remember to not just add content just because you need to update. In the end, you don’t have to lose your hard-earned integrity just to make your blog post longer.
  • Add Links from Outside Your Website

    • For your own article to have more weight, you need to support it with conclusive evidence. One way to do this is to add data from other sources. Other websites may have vital information to support your article. Always find time to:
      • Look for new studies, new surveys, and new experiments.
      • Add a more recent analysis on the topic.
      • Give a list of links for people to read later on.
    • When you add these things to your old blog post, other websites will definitely appreciate the gesture. They would be flattered that you mentioned them on your post. For sure, they will do the same and mention you on their post as well.
  • Edit Your Title Tag

    • Once you add new sections and new sources on your post, the old title may not be applicable. So, consider updating it too.
    • Editing the title also increases the chance for users to click it. When contemplating on what title to add, you may want to add keywords or terms that will help you get more clicks. Always consider the POV of the users. If you are the user, what words will make you click an article?
    • If you need ideas, go to the Google Search Console to check the keywords that getting more clicks and more reaction from the users. From there, you will have an idea what to add to your title.