Since 2010, Google has been rewarding websites that are abiding by their responsive design recommendations. As mobile-based traffic continues to soar, website owners are starting to prioritize responsive designs when launching their online platforms.
To goal here is to render the website content in a mobile-friendly view. It’s all rooted in user experience, loading speed, and the SEO standing of the website. As much as it benefits users in the convenience aspect, responsive websites are also beneficial for businesses who want to rank on search engine results.
Here are some of the benefits of a responsive website:
Mobile responsive websites require minimal maintenance. You no longer have to make a separate mobile site and spend on its testing and operation. Many responsive themes render properly across platforms, making it easier for website owners to switch to a mobile-friendly format.
This requires minimal maintenance, aside from the regular updates one will do. This saves you time, energy, and money. Aside from that, you have one less task to think about.
*Higher conversion rates
Responsive websites make it easier for customers to choose your products and services. Since the pages are navigable and visually easy to use, customers will likely land at the end of your sales funnel.
Aside from that, responsive sites have faster loading times, which increase the customer’s interest on your site. Again, this will lead to conversion. If not, you will still have warm leads that will likely make the purchase in the future.
*User experience and convenience
Most importantly, mobile responsive websites enhance your users’ experience in visiting your site. Also, it’s more convenient when the pages are optimized to render properly on mobile devices. Aside from fitting properly on small screens, you should ensure that the functionality of your website isn’t compromised.
In addition, it’s also more convenient for website owners when they switch to a responsive platform. There will be lower bounce rates and fewer customer complaints related to a poor experience and problematic ordering systems.
*Better SEO ranking
Another massive benefit of having a responsive website is the ranking factor it brings. Google favors responsive sites and gives them more of an edge when it comes to search results. Since this is directly due to the mobile-first indexing algorithm, website owners must keep up. If not, they will be left behind.
Aside from other SEO efforts, website responsiveness is a big factor across search engines. Even small businesses are adhering to it.
*Enjoying the mobile traffic
Once you have a responsive site, you’re joining the pool of website owners who are enjoying their share of mobile traffic. Since your site will rank better, you will have added visibility. This will lead to higher website traffic and conversions. In the long run, your business or website will earn more.
A responsive website is a must-have, regardless of the industry you’re in. It’s a big change, but it also brings in massive benefits in the long run. If you don’t want to be left behind, you should revamp your website to meet the new trends.