Schema markups help search engines index pages properly and easily. By using this code, you’re telling search engines what a page is about, what it contains, and to what industry it belongs. For businesses, schema markups include phone numbers, hours of operation, business name, and more.
For this post, we will teach you how to add schema markup on your website to increase its visibility and ranking.
Who benefits from using Schema Markup?
Any business, big or small, will benefit from using schema markups. It’s responsible for generating rich snippets that will be displayed on the search results.
Using the schema markup, you can display your NAP without the need for users to click through your pages and scroll. This code makes it easy for internet users to find the basic information of a certain business or professional that they are looking for.
Display your NAP in plain HTML text
The first rule in using the schema markup is to not post your NAP (Name, Address, Phone number) in an image format. Search engines can’t crawl text within an image, so you should ask your web developer to post it in plain HTML text.
Usually, NAP will be found at the footer of a website. Once you’ve placed this as a readable and crawlable HMTL, it’s time to add a schema local business markup for your business page.
Add a Schema.org markup on your page
Using a schema code, you can structure your NAP data for the search engines to crawl. Once the search engines crawl the code, it will then generate a rich snippet that it will display on the SERPs.
So when a user searches for a keyword related to your business, your rich snippet will be pulled out, displaying your NAP.
Creating a Schema is no longer just a thing of programmers. You can easily place one on your website using a pre-coded plugin. Once you have the plugin set up, you can now use Google’s Structured Data Markup Helper.
From this Google tool, you just have to paste your business or website’s URL and finish it by clicking the button ‘”start tagging”.
After this, click the button “Create HTML”. Here, the schema markup or code will be generated complete with the ample data that you want to mark up.
Once you have the markup generated, you can now paste it on your site. Voila! Your schema markup is all set.
An important reminder
As much as you can exploit the benefits of schema markup, you should avoid making it too spammy. Google will detect this behavior and penalize your site.
To make sure that you’re not violating any of Google’s rules, always stick to their guidelines with regard to schema markups.
Also, never make markups that make content invisible to the readers. Doing this will violate the Google guidelines and cause you to be penalized.
Lastly, never use schema markups that are misleading. Make sure that the markup is relevant to your industry, business, product, or service.