2 Backlink Tools You Can Use to Check Link Quality

/in /by

In my previous post, I shared tips on how to maintain a good PageRank score, and the first tip was to do a backlink audit. But how do we go about that?

Well, you’re in luck because I am now about to discuss a list of backlink tools that you can use to check the quality of links your website is receiving. Before I start, I will leave a disclaimer that I am not any way affiliated to the brands mentioned. I am merely informing you that these backlink tools exist on the internet. At the end of the day, it’s up to you if you choose to use them on your website.

Connected Puzzle pieces

Connecting related piece together.

With the 2 tools mentioned below, you can easily monitor particular links and discover new ways on how to improve link quality. So, here they are:

1. SE Ranking

  • SE Ranking can help you monitor up to 75000 backlinks per account. First, you need to choose how often you would like to check the ranking. Then, you will choose a plan that fits your needs. For a daily ranking check, the cheapest option would be $39 per month.
  • Other than backlinks, SE Ranking offers a wide variety of tools to help you strengthen your SEO strategy. There are tools that will help in performing a full website audit or web page audit, generating reports, doing keyword research, categorizing keywords, and exploring backlinks.
  • However, let’s focus on the Backlink Checker tool. With this, you will be able to see all incoming links to a website. So, whether the website is yours or it’s a rival site, you will be able to view the backlinks.
  • Meanwhile, the “monitoring” part is where things get tight. You can only monitor a limited to a specific number links, and do the following:
    • Check the backlink’s status.
    • See the anchor text, and the date when the link added.
    • Know the destination URL.
    • Get the exact Domain Trust score.
  • The Backlink Monitoring tool allows you to have a more in-depth idea with the backlinks you have, and you get daily or weekly reports depending on your current subscription plan.
  • Overall, SE Ranking provides an array of extensive data that is easy to understand. Plus, the clean interface makes it simpler to find and look at the number you need to know. Aside from that, the automatic reporting feature allows to generate comprehensible reports for your clients to read.

2. LinkMiner

  • If you need help in finding specific backlinks and you wish to look for new opportunities to backlink, then, LinkMiner is the perfect tool.
  • LinkMiner currently has 3 subscription plans: Baisc, Premium, and Agency. With Basic, you are allowed to retrieve 2,000 backlinks in LinkMiner per day. The maximum number is 15,000 backlinks, and you need an Agency subscription for that.
  • For the backlink analysis, the LinkMiner Basic plan allows you to evaluate 500 backlinks per day. When you start analyzing backlinks, you can immediately see the website and its URL along with the anchor text used.
  • Moreover, the analyzer tool categories the links as either part of a Q&A section, blog post, or a forum, making it convenient to know what backlinks are effective and what are not. Also, LinkMiner has other metrics you can use like Citation Flow, Trust Flow, and Do/NoFollow tags.

How NOT to Endanger Your PageRank Scores?

/in /by

We all know that Google stopped making PageRank scores to the public. However, just because it is not available to the public, it does not mean that PageRank ain’t relevant anymore. I busted some myths when I posted:  Clearing the Misconceptions About PageRank (Part 1) and Clearing the Misconceptions About PageRank (Part 2)!

Clearly, no one has a clue what the PageRank score a particular web page is. If someone claims to know the exact score, then, you better not believe those lies! Now, the question is… Can we do something to improve PageRank scores? Obviously, we can’t know to boost these scores because we dont’t even know what the exact PR score is.

stop road sign

What are things to avoid?

However, we can discuss the things to avoid. In order to not bring your PageRank scores down, here are some tips you can apply:

Perform a backlink test.

  • As what I’ve said multiple times, links play an important role in having better rankings. By doing a backlink analysis, you will be able to know the backlinks you are getting. If you feel like the links are unnecessary and spammy, then, choose to disavow these links using Google’s disavow tool.

The fewer clicks, the better.

  • When you want better ranks, you should make your content closer to your homepage. Wait, what does this mean? A user should not make more than 3 page clicks. So, from point A to B, the number clicks should be 3 (or less) ideally.
  • Of course, not all pages can be shortened and can be accessed within a snap. At least, keep the important web pages closer. For the other web pages, you can provide breadcrumbs for a faster navigation.

Use relevant anchor texts.

  • When you link 2 related posts, you would obviously provide a link to this post. Remember, when you link, you should use relevant keywords. Use an appropriate anchor text with the basing on the post.
    • Why do this? Because…
    • The users can easily know what the content is about.
    • This would mean easier navigation and effective website optimization on your part.
  • Choosing the right anchor texts just won’t help the users, but also the search engines.

Consider the right placement of the links.

  • Aside from using the appropriate anchor texts, it is best to find the right placement of these links as well. Don’t just randomly add this link because you want more views.
  • Relevancy should be a factor when you are adding a link. So, you are adding a link because you found a connection between the two published content.
  • Remember, just because they are related, it does mean you just keep on linking. Overdoing links will also taint your PageRank scores. Ultimately, you need to find the right balance on where to put and how many links to put.

Do a link audit.

  • By doing an SEO audit, you will know what strategy works and what does not.
  • You are going to scan for broken links, and fix the internal linking system so that the users can flawlessly browse from one point to another.
  • Make sure also you have customized your 404 pages to aid users in case they clicked a dead link.

Related: 5 Things to Do After an SEO Audit

Clearing the Misconceptions About PageRank (Part 2)

/in /by

If we go back to the start, PageRank was first introduced to the public in 1999. It was algorithm made by Google to weigh the relevance and importance of a particular web page. The result of a website will be dependent on the links that website will get. Thus, it would mean that: the more strong and reliable your links are, the more chances for your website to rank better.

Ideas and upward trends

Yes, that is how important backlinks are to a website’s ranking. The rank given to a page depends on the links it has. So, links can lift a website up or bring it down. What are the other things that we need to know about PageRank? Let’s clear the air, and deal with some of the most common misconceptions about it.

  1. There’s no way to know the “value” of a web page.
  • Since Google stopped sharing press releases on PageRank, how are we gonna know the substance and value of a web page? Is there a way?
  • That’s the thing… since it bid goodbye to the public eye, it’s very difficult for us know what influences this PageRank metric. No buts and no ifs.
  • So, if someone claims that he knows a web page’s PageRank, that’s obviously a lie! Before you hire an SEO company to optimize your website, read the tips posted here first.
  • Well, if you need alternatives to PageRank, there are similar products you can find online. Just to be clear, I am not endorsing any of these products. I am merely stating a fact that such tools exist on the web: SEO PowerSuite, Moz’s Page Authority, and Ahrefs’ URL Rank.
  • All the 3 links mentioned above are serve as an option to PageRank. Users will understand a page’s value and quality depending on its backlinks.
  1. PageRank has lost its luster.
  • Like I said earlier, there are other tools now that can analyze a page’s rank. Does it mean PageRank has lost its value?
  • Now, with numerous alternatives available out there, does PageRank still remain relevant? Are backlinks really that important to this very day?
  • Literally, there are hundreds of other ranking factors. I’m not even kidding! Remember Gary Illyes’ tweet? Clearly, he said that Google still uses PageRank and 100+ more ranking factors in evaluating a web page.
  • According to the research of SEO PowerSuite, there is still a strong link between PageRank scores and Google search engine results. Additionally, the links still are important too! The backlink profile of a website influences its rank in the SERPs.
  • To be honest, I am not even surprised because Google’s Gary Illyes himself confirmed the relevance of PageRank.
  1. You cannot do anything to boost the PageRank score.
  • Obviously, you have no clue on what PageRank score your web page, right? How can you even attempt to alter the PR scores? Can you even do that to begin with?
  • There is NO definite answer on how boost PageRank scores. However, you can avoid committing mistakes.

I will discuss these PR pitfalls on another post. So, keep an eye for it!

For now, you can catch up on Clearing the Misconceptions About PageRank (Part 1).

 

Clearing the Misconceptions About PageRank (Part 1)

/in /by

According to an abstract on Stanford’s Computer Science department posted years ago, PageRank was even mentioned in this paper. Sergey Brin and Lawrence Page, the researchers, shared that PageRank “brought order to the web”. Named after Larry Page, PageRank is Google Search’s algorithm that is used to rank web pages accordingly.

an arrow indicating an upward trend

Is PageRank still heading an upward trend?

However, does PageRank have any value in this day and age? In 2019, can we still consider PageRank important in the entire Google hierarchy? For this blog post, I will tackle all the prevalent questions, and bust some myths still lurking about PageRank.

  1. PageRank is an outdated metric, right?

  • To be honest, PageRank is already mentioned in a research paper made during the late 90s. Seriously, most of its citations were works during the 90s and yet PageRank is already a prominent during that time.
  • In 2016, PageRank said goodbye to the public eye. The last known update before that was still in 2013. For something introduced in 1999, PageRank is something outdated. There’s no better way to say it, but it’s really old.
  • However, PageRank is one of the pillars of Google. It was made to help users get relevant information and to avoid useless content during their web search. Up to this day, Google has doing a great job in giving us search results that are useful and functional.
  • Aside from that, PageRank has obviously changed, and it is not the same metric as we all grew up. They were changes in its algorithm and Google released major updates as posted on this article right here. An obvious move made to cope up with the changing digital landscape.
  • Most of all, there was document on USpto.gov that stated Google wanted to extent the patent given to PageRank. The date reflected was April 24, 2018. So, this would mean that PageRank is still here to stay. Obviously, it may not be visible to the public, but it is definitely still connected on how we search things online.

  1. Google is not posting updates about PageRank. So, it’s not probably implemented, right?

  • Just because something is not publicly updated, it does not mean it is gone FOREVER. Remember, there was no official word regarding the discontinuation or cancellation of PageRank.
  • Well, we just know that it bid goodbye to the public eye. For sure, something is brewing behind the scenes. Google just might surprise us with a major public update soon.
  • In case you forgot, Google’s Gary Illyes tweeted, “…we’re still using PageRank (and 100s of other signals) in ranking.”
  • Because Google does not disclose PageRank scores to the public, misconception about its discontinuation easily spread like wildfire.
  • Before, users have convenient access to the PageRank metric. You could see the scores of any web page you are visiting with the help of the Google Toolbar. However, this lead to the rampant use of spammy links. Thus, Google had to stop publicizing these scores because unpopular websites are milking reputable and top-rated sites.
  • Because of this unfortunate incident, Google gave the public an option to “nofollow”. With this tag, website admins can stop PageRank from taking these links into consideration when ranking pages in the future.

Helpful WordPress Plugins Aside from Yoast SEO (Part 2)

/in /by

Undoubtedly, Yoast SEO is the public’s go-to SEO plugins. When you ask a random blogger or an online business owner, they would probably say that they use Yoast SEO or that they have used it in the past.

If you want to achieve online success, you sure have to ask the help of an SEO plugin. Whether you choose a free or paid WordPress plugin, for sure, it will still give you insights than having nothing at all.

WordPress Dashboard reflected on the screen

A list of plugins displayed on the WordPress Dashboard

With that being said, there are a lot of WordPress plugins out there aside from the great Yoast SEO. I’ve discussed a few in part 1, and thus, I will add more to the list right now. Check out the 4 other alternatives to Yoast SEO WordPress plugin!

  1. SEOPressor
  • With more than 23 million sites using SEOPressor, this is surely a tough contender.
  • If you are curious as to why, the reasons are pretty simple:
    • With a simple dashboard layout, it is easy to spot errors and find the appropriate solutions. You can clearly see the SEO data that you want to see, and they are all in one place.
    • SEOPressor supports up to 3 keywords. Yes, you read that right. That’s 3 and not usual 1 keyword per post.
    • Unfortunately, it only has a paid version. That’s the only downside to this: NO free version of SEOPress is available at the moment. With $9 a month, you can avail of its premium features.
  1. The SEO Framework
  • The SEO Framework has a variety of tools you can download aside from its WordPress SEO plugins. For the FREE version, you can download the SEO Framework Extension Manager.
  • The SEO tools include FREE extensions such as AMP, Incognito, Title Fix, and Origin.
    • AMP – This is a plugin made for AMP supported web pages.
    • Incognito – The Incognito extension allows you to be incognito as the name suggests. Furthermore, you won’t see an annoying watermark lurking all over your website. No indication of “The SEO Framework” in any part of your website.
    • Origin – The Origin extension helps users to easily redirects to the main post.
    • Title Fix –  Lastly, the Title Fix ensures that your title is appropriate for your post. If you are doing it wrong, this extension will help you produce page titles and descriptions that will be more relevant and accepted by Google.
  • What makes this different from others? The SEO Framework automates what you would normally do on other plugins. Mostly, the settings are given a default value, and you just gave to adjust the settings if you wish.
  1. Premium SEO Pack
  • Like the previous plugins mentioned, Premium SEO Pack has both a paid and a free version.
  • With some restrictions, its LITE version is free for everyone to download.
  • Still, it offers you page optimization features! To date, thousands of people decided to download the free version.
  • Meanwhile, the regular paid license allows you a “for personal use” terms and services agreement.
  • If you need more info about the different licenses they offer, please check their official website.

Helpful WordPress Plugins Aside from Yoast SEO (Part 1)

/in /by

Whether you are book blogger, product reviewer, or business owner, you surely have heard about SEO plugins. With the help of these WordPress plugins, we all know that SEO is more manageable and yield more understandable results.

wordpress website on a laptop

Out of all the WordPress plugins, it has to be Yoast SEO that is the most favored by everyone. It has been available since 2008. More than 5 million users choose to install the free and paid version of Yoast SEO. However, there are alternatives to Yoast SEO that don’t get much publicity. Here they are:

  1. Rank Math
  • According to its website, Rank Math is a WordPress plugin that can be downloaded for free. It is 100% free, and it is also highly rated. With an average 4.9 stars, Rank Math gets an almost perfect 5-star rating.
  • If you want to do more and you don’t have a lot of time in your hands, then give this tool a chance. Rank Math is a smart tool that helps you automate your transactions, and it works as if you have a whole team of SEO professionals right behind you.
  • Other prominent features inclide an easy-to-follow setup installation. You don’t need to tweak the settings because Rank Math basically configures itself.
  • Also, it can support up to 5 focus keywords per post. Usually, most plugins only support 1 keyword per blog post. That means, more chances to target other related keywords as well!
  • You can also link to Google Search Console. Rank Math helps you save time because you can migrate data from other platforms like Google Search Console, and important details will be displayed into your WordPress site. No need to login to different accounts just check various figures.
  1. SEOPress
  • SEOPress is probably the cheapest plugin I’ve  ever seen. With $3.25, you can get premium features. Yes, $39 a year, and that is for an unlimited number of websites. How affordable is that? Plus, SEOPress provides a whole year of tech support.
  • Of course, there’s also a free version. You can download it anytime, and it is FREE forever.
  • Whether you choose the free or the paid option, SEOPress remains to be a great all-in-one SEO plugin.
  • SEOPress works by:
    • Aids you in social media sharing.
    • Evaluating your content with regards to the keywords provided.
    • Analyzing your page titles and meta descriptions.
    • Helps you fix the little things: broken links, breadcrumbs, page redirections, etc.
    • Giving you a simplistic yet helpful plugin: no annoying, no stats and data sent to the developer, not a single trace or whatsoever.
  • With an almost flawless rating, you are sure that you are in safe hands. You can’t doubt the unanimous reviews of the WordPress users, and a 4.9/5 stars is hard to come by these days.
  1. All in One SEO Pack
  • Since 2007, All in One SEO Pack boasts that it has been downloaded more than 50,000,000. That is no joke!
  • Today, it has more than 2 million active installations on WordPress. All in One SEO Pack features include: XML and Image XML Sitemap for Google and Bing, Google AMP support, Google Analytics support, page redirection, and so on,
  • Other features include:
    • duplicate prevention: it checks if you have duplicate pages.
    • notification: it notifies search engines for any changes to the website.
    • hassle-free: it optimizes your page titles for search engines. Plus, it provides meta tags for your post.
    • compatibility: it is the ONLY free plugin that you can easily combine with other e-commerce platforms such as WooCommerce.
  • For SEO novices, this pretty easy to install. No need to adjust the settings. All you need to do is install All in One SEO Pack!

A List of the Common Worries for SEO Beginners (Part 2)

/in /by

SEO has a lot of misconceptions especially to people unfamiliar to the people who are unfamiliar how it works. To address the lingering concerns, I decide to write a list of some of the common concerns. If you missed part 1, here’s the link.

Woman Looking so Worried

Because SEO is not something you can master right away, I totally understand the concerns. However, that does not mean people can call it a “scam” or a “gimmick”. With the right knowledge, the investment of time, and the intense dedication behind it, SEO efforts will surely produce positive results. So, it’s time to leave these SEO misconceptions behind:

4. The fines and fees

  • Ever since the 2 major Google updates, Google has been strict in implementing penalties. The “Panda” algorithm update has been implemented to help more people gain high-quality websites.
  • To attain high-quality websites, people should emphasize on user experience and not worry too much on how Google ranks.
  • Search is not just something linear; it is constantly evolving and changing. You have to keep up with these changes and not be desperate in applying dubious link habits.

Related: Following These 6 Bad Link Habits Could Get You Penalized

  • If you don’t fully understand any algorithmic changes, regularly check the official Google webmaster blog for any major updates. Also, learn how to disavow links and not be scared of the “penalties”.
  • SEO beginners can get intimidated because one small move could mean fines and fees. Don’t get too scared about committing mistakes. To be honest, these SEO mistakes can be totally avoided.

5. The public opinion

  • Some businesses are apprehensive in choosing to use SEO because they think it taint the trust they earned. They see SEO as something that could negatively impact their business.
  • The truth is, SEO is not the same as it was in 1999. Today, manipulative SEO tricks are hard to go undetected. So, you are sure that SEO now ensures superior content and valuable backlinks.

6. The targeted keywords

  • As a SEO newbie, you might be worried on how to reach your target audience and target keywords. Search is a wide and expansive world. In the world of SEO, there are thousands of keywords you can choose to rank. Luckily for you, there’s a lot of room for everyone; your keyword choices are dependent on the search volume, the competition, the relevance to your business.
  • Yes, it may seem too convoluted, but keyword research is easier than it seems. You might want to learn more about it, and read about the FREE keywords tools you can use. This will give you a head start and things won’t be as difficult anymore.

7. The complications

  • The outright difficulties presented can send people away from SEO. There are several ranking factors that can influence your website standing. If you want to know more about where to concentrate your efforts, here’s the list of SEO Factors to Closely Track This 2019.
  • More often than not, SEO factors are interrelated. It will some time to learn about SEO, but once you understand one point, then, the rest will easily come to you.

A List of the Common Worries for SEO Beginners (Part 1)

/in /by

If someone hasn’t applied SEO yet, it is easy to call it as a “scheme” to make money! As someone who has been part of the SEO industry for quite some time now, I find these accusations untrue. Despite the efforts to refute the claims, there’s still a huge number of businesses not applying of SEO.

man looking worried while looking at his laptop

Worrying won’t help you!

Once and for all, let’s clear the air. This article is written for those who are new or unfamiliar to SEO. May you find this piece helpful in alleviating your lingering worries and questions.

1. The Return on Investment (ROI)

  • The main concern of most beginners is the ROI of SEO. Increasing effort to boost your business’ online visibility is an advantage in today’s evolving digital world. However, it’s not easy. Obviously, SEO takes a lot of your precious time.
  • You will spend immense time and effort in strengthening your SEO strategies, but nothing is certain. At the end of the day, there is NO guarantee that your efforts will flourish the way you expect it to be.
  • The additional web traffic might not be as high as expected. Plus, you need to find ways on how your “convert” your web visitors to actual customers? If the conversion rate is not high, then, all the efforts will be useless because no one is buying your products.
  • Yes, you have a right to be worried, but please know that SEO is not definite. You can tweak it to your preference. Also, it is a strategy that is meant for long-term use. So, if you expect ROI is quick, nope, it’s definitely not. You have to extremely patient to see positive results.

Related: How Do You Choose the Right SEO Company for Your Business? Part 1  and Part 2

2. The time investment

  • As I previously stated, SEO will suck up your time. Noticeable results won’t appear in the first few weeks.
  • Trust me, you will spend hours enhancing your website, and you need to hire an SEO company to do the work for you. If your business is just starting, you won’t have that many employees to help you with other concerns like marketing, sales, technical support and so on.
  • More than anything else, learning SEO is an investment of your precious time. No joke, you will need to invest a lot of time.
  • My advice to you: there’s a lot to learn, but don’t get overwhelmed. Begin with something small. For staters, you can read: Easy SEO Techniques That Promise Great Results (Part 1).

3. The Technical SEO

  • If you are doubtful with SEO, it’s probably because you no technical experience. If you have, you were not exposed with the details on developing a site or programming its source code. Yes, all these technicalities will frighten you.
  • To be honest, there’s no need to be alarmed. Technical SEO is not so technical if you take time to learn and understand the different types of SEO!

Related: SEO Guide for Small Businesses

Need more? There’s more listed on PART 2!

What Will Happen to SEO After Google Search?

/in /by

The thing about Google is that they are applying algorithmic changes slowly. Without us knowing, a lot has already changed and developed through the years. If you haven’t heard, Google Is Heading a New Direction.

Google Search on a Mobile Device

Since these new developments did NOT happen overnight, you can expect that Google is making sure that these features will definitely make a huge impact on the users. This would mean changes on how web search works.

While Google search has always been a part of everyone’s online activity, it’s hard to deny that we are now moving towards a new chapter of search. A new stage that challenges us to rethink how we currently view SEO. Soon, we might need to shift to a broader landscape.

What Should WE Do?

Of course, we don’t want to be unprepared for the changes that might come our way. We need to start thinking of new strategies, and foresee what the future may bring to the table:

  • Focus more on the context. The future seems to be less concerned with the actual search, and more geared towards the overall perspective.
  • As a content developer, you have to be contemplative and ask yourself the following: a) What does this search mean for the user? b) How will this new information fit in the totality of the user’s journey? c) After this, what will the users want to know next?
  • Searching is now less of keywords, but it’s knowing more the intent. Look at the bigger the picture, do not just answer the now.
  • How can we integrate this new approach to our sales funnel? What will happen to the user’s journey in terms of browsing and buying products online?
  • Moreover, how will we create content now? Since content recommendation is becoming more prevalent, how will produce content for people to see? Will Google recommend our content? If so, who will they recommend it to?
  • As an online business, how can we adapt? What if we can’t keep up? Will Google help us and form partnerships with various businesses?
  • Are their content types that are solely available for query-based search? How do we know that if we should focus more of this or less of that?
  • What content types will Google be able to replace? What are those they can’t replicate? Are there things Google Assistant cannot do or produce?
  • Ultimately, will SEO be able to adopt? To what extent can SEO adjust to the changes especially on the marketing and advertising of content?

It’s Time to Expand the Horizons.

All these changes will surely affect the SEO industry, and we all need to think what’s beyond Google. As content providers, we need to widen the scope of SEO. We need to experiment on a larger scale, and find a  common intersection for both online marketing and algorithm updates.

It’s time to develop new skills and apply it to:

  • Mobile games and applications
  • Content recommendation sites such as Google Discover
  • Ecommerce recommendation sites such as Google Express
  • Various social media algorithms
  • Amazon’s algorithms
  • Smart devices such as smart TVs, smart home systems, and other tools connected to the internet.
  • Virtual reality

For sure, once a door closes, another one will open. When it does, it will be a great opportunity for us to learn and connect with the ever-changing digital landscape. SEO professionals should not identify this as an end of an era. Instead, we should all develop for ways to adapt with the role of algorithms in our everyday lives.

Google Is Heading a New Direction

/in /by

Late last year, Google celebrated its 20th anniversary. On this important milestone, Google announced that it aims to improve Google Search in the next 2 decades. They are closing a chapter, and start a new chapter.

Google homepage reflected on the laptop screen.

What does the future holds for Google?

If you haven’t heard about it, I published a post called The New Google Search Is Here!

What Google reiterated?

They shared that there would be old principles that would remain relevant:

  • The FOCUS on the user. The user should come first despite the shift. Whether they are looking for songs, they are downloading content, or merely exploring the web, they should always be the priority.
  • Information is given as fast as possible. The Page Rank algorithm of Google continues to value the speed of sharing information. Of course, the information should also be relevant and useful to the user.
  • Applying an algorithmic approach. Billions of searches are inputted on Google’s search bar every single day. 15% of these searches are new. So, it means Google is also learning from these searches entered by the user. One way to handle the enormous scale of queries and searches is through an algorithmic approach. Consider the searches of yesterday, and anticipating related searches in the future.
  • Test before adding new changes. Lastly, it is always important to test the changes. Google provided a set of rater guidelines for the public to read. In 2017 alone, Google was able to run over 200,000 tests that produced more than 2,400 changes in search patterns.

What does this mean for YOU?

Continue to:

These changes would also mean a shift of direction for Google Search:

  • Remembering the user’s journey.
    • Google is not only concerned with giving answers. They want to part of the user’s journey, and allow the users to “continue where they left off.”
    • This is evident in their services like Google Chrome. Now, people can restore their recently closed tab. Also, users have the option to restore their last session. Additionally, Google can provide related searches and recommend content basing from the search history.
  • Giving answers even if users don’t make a query.
    • Now, Google focuses on the “future.” It anticipates what the user might want. Google aims to help without needing to search.
    • How? Through Google Discover! This new venture intends to provide evergreen content. Basing from the user’s preferences, Google Discover will suggest content that the users might like.
  • Moving towards multimedia content.
    • Google is becoming more visual. Instead of focusing on texts, they are making it a point to add more visual capabilities.
    • They are making algorithmic changes to accommodate more videos and provide them with closed captions (CC). Newly released videos are given a general overview on several topics.
    • Also, image searches have changed. Google now gives better rankings to the content with captions. This is why you should always provide alt text to your images.
    • Lastly, Google Lens helps you to search what you see. It allows users to do a visual search based on objects detected by the camera. Google’s AI can recognize images, scan and translate texts.
© 2017. All rights reserved. Phoenix Website Design • Sitemap • (602) 388-8622
20 E Thomas Rd #2200, Phoenix, AZ 85012
Phoenix Web Design

Serving: 

Apache Junction, Avondale, Buckeye, Carefree, Chandler, Chandler Heights, El Mirage, Fountain Hills, Gilbert, Glendale, Goodyear, Litchfield Park, Mesa, New River, Paradise Valley, Peoria, Phoenix, Queen Creek, Scottsdale, Sun City, Sun City Grand, Sun City West, Surprise, Tempe, Tolleson, Wickenburg

Top Digital Marketing Agency in Phoenix