A website is a powerful tool to communicate with the world. Whether it is personal or your way of informing people, selling, or any other reason. Your website has a lot of possibilities and the internet is the best place to reach a wide international audience at a very low cost. That is why choosing the right colors for your design in equally important.
Psychologists said that users has the tendency of making a subconscious decision based on the color impressions. People decide if they like a certain product in 90 seconds or less. 90% of the decision is based on color alone. People believe what they see and they will choose something that is colorful over something monochromatic.
Color is subjective. It gives different reactions to people. And the reactions is based on preference, occasion or cultural background. Your website palette represents you and your brand. Choosing the right colors can be tough if you don’t have an understanding colors.
As mentioned earlier, it is important that your palette represents you and your brand. Here are the colors you can chose from:
- Red – is a powerful and attractive color that can go well for websites that features products for children. Red induces visitors to take action like “Reserve Now”, “Christmas Sale”, “Limited Offer”. This color invokes emotions.
- Yellow – indicates creativity and cheerfulness. This is attractive to kids and it is used in sites that features leisure products. Yellow when used excessively can strain the eyes. It is advisable to use it as an accent color.
- Orange – this color is popular in websites that promotes food products. It increase ones creativity and induces positive thinking. Orange appeals to the millennials, and many technical companies uses this color.
- Blue – relaxes the nervous system. It is a conservation color and it is suitable for websites that showcases high tech products. It can also work for diet products. A lot of people use blue for text color. This is a mistake, as it is not a standard color for the eyes to read with. Blue is great for hyperlinks on websites.
- Green – is pleasing and refreshing to the eyes. This color is good for sites that promotes tourism and nature. Green represents wealth and prosperity. It invokes trust and so, it is often used in corporations.
- Black – is good for anything that has to do with art and photography.
- Purple – is used in websites that are religious. It is a good choice for vacation sites as well.
When deciding of the colors, you should focus on the target audience. If your target audience are products for the elderly, the colors should be a little bit subdued. For the younger generations, you can choose a livelier color palette. Do not use too much of the bright colors like yellow, red, blue etc. as it tires the eyes and could war away visitors in an instant.
Colors makes or break your websites. So, do not make your site a rainbow of colors. The best websites are those that keeps the colors at a minimum. As a rule, use a maximum of two or three colors. Less is more.