Well, these 2 things are closely connected more than you think.
Undoubtedly, SEO and web design need to work together. Google is concern with the appearance and the quality of your website. Even if Google can’t look at a website like another human being, there definitely advantages to creating an impressionable website. Being on Google’s good side is more than just creating interesting content, page titles, and meta descriptions.
In this blog post, I will share to you tips on how to make your website show up on search results more frequently than usual.
Mobile version over the desktop version.
On December 18, 2017, Google made an important update on the Google Webmaster Central Blog stating that Google is prioritize indexing mobile websites over the desktop versions. Thus, changing how crawling and indexing works.
Before this crucial change, it was the desktop version that would be indexed or scan first. Eventually, Google started to shift to mobile websites. Now, more than ever, Google is giving importance to mobile sites because of the growing number of mobile users all over the world.
Google has already seen this mobile phenomenon coming. As early as November 1, 2017, many sites have reported the growth of mobile users. In fact, Quartz.com reported that 70% of our time spent on the internet are on our mobile phones. The same reported mentioned that by 2019, numbers will climb up to 80%.
If you are thinking of enhancing your website, then, do some revisions on the mobile version. Make time to cater to your mobile audience since Google is implementing a mobile-first algorithm. Are the texts readable on your mobile? How about the pictures? Does it show up well? Is the design and structure the same way on the desktop version? These are the questions that you need to answer honestly.
The mobile version should serve as your barometer. If some web elements aren’t showing up right, then, edit it. Prioritize your mobile users and, for sure, your SEO rankings will also improve. To test how mobile friendly your website is, you can check out Google’s Mobile- Friendly test.
Google favors user-friendliness.
Once a user leaves your website after a few seconds of accessing it, this is called bounce rate. The more higher your website’s bounce rate, the more dreadful it is for you.
Strive to keep your bounce rates low. Obviously, with this development, Google values websites that help the users. When a user leaves a website immediately, it means that the website has not satisfied the user. Google is clearly after the users’ welfare. It wants satisfaction for the users.
Some pointers to think of when enhancing your website, consider the navigation, the user-friendliness, and the accessibility your website offers. The more help you are willing to give to the users, the more time they will likely spend on your website.
Other helpful resources:
- 3 Reasons for High Bounce Rates on Your Website
- How to Lower Your Website’s Bounce Rate
- 5 User Engagements Stats to Closely Monitor
Next? Helpful Tips in Combining Both SEO and Web Design (Part 2)