If you missed Helpful Tips in Combining Both SEO and Web Design (Part 1), now is a good time to catch up before I proceed to the second part. As I have mentioned previously, SEO and web design go together. You can’t just choose ONE over the other.
No, that’s not how it goes. SEO and web design are like peas in a pod.
So, this is exactly why I am writing this post. For you the 2 things to coexist harmoniously, here are some tips to follow.
Strive to improve page speed.
Let’s start with page speed because a good design won’t be effective if pages won’t load quickly.
Aesthetics will help your website look clean and professional. However, the website speed will make or break it. More on: Advantages of Enhancing Website Speed
To address the speed issue, you choose a simple and minimalistic look. Just make sure that you are maintaining a clutter-free website because Google considers speed when indexing. With a slow speed, your website will surely have a high bounce rate and users will spend less time on it. Additionally, iCrossing.com also talked about how slow pages will lose its users.
Remember, a fast loading page equals satisfied users. So, continue to work on website speed. Here are other related articles that may help you:
- 5 Steps to Increase Website Speed
- Easy to Follow Tips to Have a Speedy Website
- 3 Important Characteristics of a Great Website
Don’t forget good content.
In SEO, your website content should be precise, clear, and straightforward.
Google appreciates websites that have an apparent structure, with obvious pages and navigation cues. The content you produce should also be relevant and customized for your users. You don’t answer your own queries; you help others find solution to their problems.
Learn about sitemaps.
Lastly, sitemaps are literally maps of your site. This will tell Google about the different sections about your website. With a sitemap, Google can better crawl and index your website. You can learn about sitemaps on this Google help page or read this article written by Ed: Things You Need to Know When Creating a Sitemap.
Every portion of your website should make sense, and with a sitemap, you can see the connections clearly. At the end of the day, if the website structure confuses you, it will definitely confuse your users and Google too! So, take time to organize things internally and learn the relationships of each page on your website. Ultimately, make sure everything is connected and there are NO dead ends.
When talking about sitemaps, the topic of internal links will also come up. Read articles such as:
- What Is the Purpose of Internal Linking? Is it Important for SEO?
- The Best Practices for Internal Links
With these things discussed, your pages are seamlessly connected to each other. Then, this technical art of SEO can take your website up another level when it entwines to your web design. The takeaway is here is that SEO and web design go together. You can’t just detach them from each other.