Local keywords are pivotal in the success of an SEO campaign. It’s also what sets local SEO apart from other methods. And if you’re marketing a business, you must utilize these local search queries. It will help search engine crawlers attribute your business in the right location. Also, it will bring your pages closer to your target audience.
Although local keywords have lower search traffic, it still offers better ranking and higher buyer intent. You’ll know that the people searching for your business or service are actually interested in entering your sales funnel. So how can you get these keywords? Here are some tips for starters:
Start with industry-related keywords
Industry keywords are the phrases that internet users will likely use to search for your business. If you have a bakeshop, some good examples are “pastry bakeshop” or “wedding cake bakeshop”. Industry keywords don’t necessarily need to have your location indicated on it right away.
Use local-based keywords
Now that you have your industry keywords, it’s now time to add a keyword modifier and a location modifier. Let’s take the keyword “pastry bakeshop” for example.
We can use the modifier words like “top”, “cheap”, “where”, and so on. After that, we’re going to attach your business’ location. This gives you the local keyword: “top pastry bakeshop in XYZ”.
Use the Google autocomplete
The Google Autocomplete offers a lot of ideas for local keyword searches. Just enter your main keyword and click the space bar. This will show keyword suggestions and variations that will open up to more ideas for your content. To make it easy, you can use a tool like Soovle to scrape auto-complete keywords across the web.
Check what your competitors are optimizing for
One thing that you can do is to look for your competitors’ keywords. You can use them to optimize your business or inspire other ideas. Spy on your competitors and try to do what they do even better. That way, you can soar past other businesses.
Prioritize proximity to your searchers
Google is focusing a lot on refining local search by checking its users’ location. With this, it’s just right that you optimize your business with the proper location. Using keywords with clear proximity to a searcher will likely bring your website up to the top of the search results.
Use various online tools
You don’t have to do keyword research from scratch. There are many free online tools that you can use to scrape suggestions and ideas all over the web. Some of these include Ubersuggest, Keywords Everywhere, AnswerThePublic, and more. Play your way around these tools and see which work for your business best.
Local keyword search is an important role when it comes to SEO. To make sure that your business will appear at the top of search results, you have to spend time and effort on this aspect. Keyword research might be intimidating at first, but it will pay off after a few months.