Understanding On-Page SEO
Being one of top results of a search engine involves a mix of different factors. It can be technical SEO, off-page SEO, and on-page SEO. Getting links for your site is considered an off-page SEO. When other websites mention you, it is one of the strategies to boost your link building efforts.
The truth is that off-page SEO will not be as effective if you choose not to improve your on-page SEO. Thus, it is important to prioritize to enhance elements that is on your website. Before you make optimizations outside, you should first deal with on-page improvements.
The Thing About On-Page SEO.
Before I start blabbing about the essential on-page SEO you need to enhance, I will start with the basic information.
On-page SEO, or on-site SEO, is the process of honing web pages to develop better rankings and gain more traffic for your website.
When you are creating relevant content for your website, this is one way of increasing your on-page SEO. Aside from providing excellent content, you can also edit your title, your meta description, and even your headlines. If you do all these, your website is guaranteed to have prominence, competence, and certitude.
When all these factors are combined together, one thing is sure: your website will surely be visible in the SERPs.
What Makes On-Page SEO So Valuable?
You should give importance to on-page SEO because it:
- greatly helps search engines to know your website better,
- and search engines can easily determine if it is a suitable answer to a user’s question.
As search engines keep up with the changes in technology, it is only natural that search engines increase their efforts in identify content. It is important to give emphasis on relevancy and semiology.
With Google’s ever-changing algorithms, it has proven to be better at understanding the needs of the users. It can identify what users actually want to know and Google does not take things too literally.
Google tries to give results closest to the intent of user. It even shares related searches whether it is searching for the basic information about a business, finding stores, and looking for directions.
Coping up with these changes is utterly important, and you can only achieve it through updating the contents of your website. Improve the things the user can see such as texts, videos, photos, and other media files. Also, consider the things visible to the search engines such as title tags, meta tags, and etc.
Furthermore, on-page SEO is something you can control compared to off-page SEO. You can’t just go on the internet and tell people to write about your websites. Off-page SEO are external factors that you have NO charge of. Thus, focus on on-page factors that you can regulate.
These are the factors to note in order to develop your on-page SEO for the better:
- Title Tag
- Meta Descriptions
- Header Tag
- Premium Content
- Catchy Headlines
… and many more! Don’t worry because I will discuss it in details on the next post. So, keep an eye on the 5 important on-page SEO elements, which I will be posting very soon.