Being the world’s leading search engine, we always strive to please Google. We patiently wait for the next update and carefully study how it affects our respective websites. In this blog post, I will try to share the different ways to be on Google’s good side. We all want that, right?
No want wants penalties from Google. So, let’s go through the SEO practices that will make Google smile. Below are the tips and tricks in order to gain Google’s attention and favor:
One-of-a-kind and fresh content
- Before you close this page, hear me out. I know it seems cliché that I tend to remind you always about the content. In a blog post, Google talked about reassessing content. Furthermore, web pages will be affected of these core updates if these website do not address the quality issue.
- Remember, Google wants website owners to focus on publishing the best content. When you do this, Google’s algorithms will surely reward your website. If you need help on this area, I posted blogs about 4 Easy Ways to Improve Content (Part 1) and 5 Easy Ways to Improve Content (Part 2). Content creation takes time so don’t be in a hurry to post! Always asses everything before you hit that publish button.
- Likes, comments, and shares are an indication that a page is important to the users. Google will be happy if users are happy.
- Why am I talking about this? Social signals are a positive indication for Google rankings. For example, 2 separate website ranks for the same keyword. Website A has no comments or social media shares. Meanwhile, Website B was able to gain 49 comments, 120 likes, and 35 social shares. Basing from this example, what website would gain a higher ranking? Yes, that would be the latter!
- If different websites compete for the same keyword, Google would obviously rank the website with more user engagements higher. That’s why publishing fresh content will not suffice. Your content also has to be interesting for your audience.
- Upon reading your published content, they should be compelled to take action and write comments, share on their profile, and so on. Clearly, the Google’s search results values user engagements. When it gain engagements, it signals Google that this page is important. Thus, it will receive a higher ranking in the SERPs.
Appropriate page titles and meta descriptions
- SEO is not as complicated as you think. Applying the right page title and description is already in itself a great SEO practice. See, you really don’t have to do something extraordinary to do SEO on your website. Here are the other guidelines that you can easily do:
- Page titles should NOT be over 70 characters, and
- Meta descriptions should be the length of a tweet, around 140 characters.
- Both page titles and descriptions should be distinct in every page. It should not repeat!
- Also, there’s no need to stuff the keywords you are ranking for in the titles and descriptions especially if it seems too forced into the equation.