In the advent of search engines, SEO is the name of the game.
Sure, you can optimize keywords and beef up your website with valuable content. But here’s the bitter fact: all website owners do the same. You have to find ways to immediately improve your SEO aside from the old tactics that are starting to gain digital cobwebs. Here are four easy ways you can boost your SEO to stand a chance at the top search engines:
1. Go beyond sensible content
Having relevant content that answers reader queries is a default requirement. But you shouldn’t end there and wait while search engines index your pages and keywords. Embed videos on your posts and optimize your photos by adding the keywords as alt texts as well as inputting original description tags.
Utilize the power of linking. If your site is WordPress-based, an outbound link can turn the Yoast SEO button green in an instant. Make sure that you’re not using broken links. Also, never link a page more than once on the same post. Sticking to white hat tactics will keep your website off the brink.
2. Speed it up
The attention span of an online user is marked at 12 seconds, but when it comes to opening website pages, it shouldn’t be longer than three seconds. Slow-loading sites are sure to lose visitors and plunge at the realms of the SERPs.
Install caching plug-ins and ensure that your website code is squeaky clean. Resize your photos and videos to reduce the memory space it eats up on your website. All these may take time to finish, but you just can’t afford to lose more visitors because your page takes ages to load.
3. Make your site pleasant to look at
Humans are visual beings. This is the basic fact that you can take advantage to improve your SEO. Ditch the serif fonts and use one that’s easy to read like Verdana, Helvetica, and Arial. Avoid grey seas of texts and use sub-headers to organize your ideas. Putting your blog post points in bullet form would be more pleasant to the eyes of the readers. They would likely continue reading and visiting your website if it’s easy on their eyes.
You can play with colors but never overdo it. Boldface text and colorful letters aren’t good options as it makes your website look less professional.
4. Make it mobile responsive
Usability is the make-or-break part of SEO. Making your website mobile responsive will save you from the shame of jumbled content or worse, the 404 Error. In terms of ranking, Google has a leaning towards websites optimized for smartphones.
This point isn’t just a matter of climbing up on Google’s results page. More people are browsing the web through their mobile phones, and with your website still stuck on the conventional desktop format, you lose that share of viewership.
You don’t have to be an SEO master just to start optimizing your on-page content. Perform all these steps and check your traffic after a few months. You might be surprised by the quick change.