SEO is a must for almost any business and many are willing to spend thousands of dollars a month to gain the top spot in Google. How successful you are will largely depend on who you hire to carry out SEO on your behalf. There are more SEO companies than ever, which means finding the right one for your company is harder than it ever has been. Here’s what you need to know to find the right SEO agency for your business.
Know the difference between white hat and black hat
The first thing you need to know is the difference between white hat and black hat SEO. These are two different types of SEO tactics and which one your SEO agency uses will have a big say in how successful you are. Blackhat SEO is unethical, it is essentially spamming Google with the hope of tricking it into ranking you higher. White hat SEO on the other hand, is ethical SEO that abides by Google guidelines. It is the only ranking tactic you should be using.
An agency with a history of success
It won’t be hard to find an SEO agency offering their services at a reasonable rate. But do they have a history of achieving success? The price is only reasonable if they actually get you to the top of Google, after all. Ask if you can see proof of their previous results before anything else. Failing that, ask them to do an SEO audit of your site and see what they recommend fixing and why.
Be reasonable with your demands
Naturally, you want to get the best results possible. But sometimes it may not be possible to get the top ranking unless you are spending huge amounts on SEO. That’s not to say you should overpay, however. Make sure you are clear on what you are paying for and make sure to keep track of the work of your SEO agency every month.
Hire an agency that can do it all
SEO has many moving parts and you need to optimize them all if you are to be successful. That means it’s not enough to hire an agency that only does link building or on-page SEO, you need an agency that can run the full gambit.
Don’t neglect content
As much as on-page SEO and link building is important, so too is content. There’s every chance that your SEO agency is going to be writing content for you, so you need to make sure that they are only writing high quality, in-depth content that is going to be engaging to read and rank well.