Reasons Why Emails Go to Spam (Part 2)

I’m back with another blog post on why some emails go to SPAM. Sometimes, you can’t help but wonder why legit emails are marked as spam! You are not deceiving people with your emails, but why would email providers label you as a spammer?

MacBook Pro beside white papers and plant

It could be one of these things listed on this blog post. You could be committing email mistakes without even knowing it. I will be talking about the 4 other reasons why emails can’t even reach the primary inbox.

  1. The bad habits.

  • Email practices that have been effective in 2000 will no longer work in 2019. For sure, there have been a lot of changes in the duration of 19 years. Using outdated practices can get you in trouble. Your email deliverability rate will surely get affected.
  • Hashbusting happens when you add a random character to your subject line to get passed the spam filters. For example, “Y O U W 0 N!!!” Instead of adding a letter O, you added a zero (0) to bypass the spam filters.
  • Deceitful Subject Lines can deceive people into opening your email. Adding a “Re:” could suggest an important conversation that needs urgent attention.
  • Inaccurate Claims. Adding “Y O U W 0 N!!!” in the subject line is not just hashbusting, but it is also a clickbait tactic to lure people into clicking your emails.
  • Converting Texts to Images.Another way to evade spam filter is to hide the texts by making them into image files so that spam filters won’t be able to detect if they are shady or not.
  1. Email subscribers did NOT whitelist you.

  • Sending emails from your own personal account is not recommended. Of course, you need to separate your personal affairs from your business deals.
  • With that being said, sign up on a trustworthy email service provider as what I previously mentioned. Once you send your welcome email to your newest email subscriber, ask them to add your email address to their contact list.
  • This way, you are sure that your future email messages won’t end up in spam. It’s an easy thing to do yet many people forget to do it. We must not forget to remind all our email subscribers to whitelist our marketing emails.
  1. Know where you came from.

  • Email service providers not only evaluate the subject lines, but they also analyze the “FROM” part carefully. Think through what your username should be because that it your permanent email for all your marketing emails.
  • Deliverability rates vary depending on your chosen email. For sure, news@youremail.com would have better inbox placement rates than 1234abc@youremail.com.
  • Avoid weird email addresses such as “adsajn8s@yourdomain.com,” or “qiwu12@domain.com.”
  • Use usernames that are clear and distinct emails, such as “support@email.com,” or “contactus@email.com.” These words definitely increase trust and credibility over random gibberish usernames.
  1. Low sender score.

  • There are companies that certify email addresses. Once you pass their audit check, then, they can vouch for your sender score. Thus, increasing your chances of landing in the inbox. A higher sender score signifies that you are not spamming the inbox with nonsense.