Starting a small business online? Make these investments!
If you are turning a business into something that is accessible to anyone around the world, there are certain things you need to deal with. Time to say goodbye to brick and mortar, and say hello to the world of online stores. What are things needed? The checklist includes: a website design, domain name, good host, and creative photos.
Let us start with the website design. The theme of your website should be simple yet professional looking. Like a house, you need to choose the color palette that suits your needs. The key here is not to get the colorful one, but to get the light and fast design. It has to be responsive in all platforms, whether it will be browsed on a desktop computer or a mobile phone. It is important to consider your mobile viewers. People are always on the go. Here at Phoenix Website Design, we cater to both large and small business. If you are working on a budget, we have various design packages that will be perfect for you.
Next is you have to have a domain name. The name should be, of course, relevant to the content of your website. It also has to be unique. Add your own flavor so your website will stand out from similar online stores. It is going to be your identity so you need to make sure people will recall it. Keep the name simple and short as possible. Remember, no one likes a very long and complicated address. People might not find your website.
A good host means reliable host. If the domain name is your address, the host is your house. If your house constantly has outages, a sparkling address is useless. Ask yourself these questions. Will my website be guaranteed to be running 24/7? If the host cannot provide you good uptime scores, consider other options. Cheap rates are not always tantamount to good hosting. Your business is online now. Your customers are from different parts of the world. You have to be always open for business. Will my website handle numerous orders simultaneously? Make sure your website never goes down despite heavy traffic. For now, you are still starting. Check if hosting is flexible for future plans of expansion. Will my website load quickly? The customers’ time is limited so speed is ultimately important. Go for a host that loads content fast wherever the customer might be.
Lastly, unleash your creativity! Go get your point-and-shoot camera. Upload images with your posts and social media updates. Learn to use photo editing softwares. An expensive program and a DSLR camera are not necessary. You just need a basic photo editor that allows you to add text, resize, and trim your photos. (I have discussed the importance of compressing images here.) If you feel like you do not have the photography skills, do not fret. You can always find stock photos online. You can purchase artistic images for your website. In case you are wondering where to get FREE photos, I have compiled a list here.