More Effective Strategies to Gain Conversions

Sales and Conversions

Tips on gaining more customers.


Online shoppers are very choosy and fickle. They cannot decide what to buy at times and you have to guide them on what they could purchase. These tips will help you on gaining their attention and making them click that add to cart button.

    • Keep it clean.
      White space is a good thing. Do not cause a mess on the homepage. You must learn how to keep the homepage minimal. Like what I mentioned on the previous post, the goal is to show less products so that the customers can have more focus on what to buy. Avoid having too many moving images on the homepage. Remove all the unnecessary details and unrelated products. Always go for a simple, yet professional design. It will definitely help you in gaining your customers’ trust.
    • Only show what is needed.
      Do not show irrelevant details that will not interest the customers. You only need to show the main features of the product. Indicating the technical specifications the beside product is not required. Utilize call-to-action buttons like “Read more…” links throughout the website. CTA buttons are really helpful in organizing the website and know that they are not only limited to the “buy now”, or the “shop now” buttons.
    • Guide your customers.
      Your website should have a certain structure so that they can easily scan the page. It should not be a crowd of different unrelated products and scattered descriptions. There should be a flow on where they need to focus their attention. You can use arrows to point a important video presentation or point out purchase link. Keep the flow going and always suggest where to go next. Avoid a dead end on any web page. Make sure a page leads to somewhere with more beneficial information.
    • Follow the Gutenberg Rule.
      The Gutenberg Rule describes the reading activity of most people. Reading starts from left to right and top to bottom. People usually look at top left first and end at the bottom right. This is why in most websites, the buttons that will redirect to another page usually are placed on the bottom right and the highlighted products usually are in the top portion of the page.
    • Prepare your customers for their next purchase.
      If you have managed to made a sale and the customers are satisfied with their purchase, use this time as an opportunity to present enticing offers to your customers. You can give out discount coupons for their next purchase, suggest special offers that might spark their interest, or even offer a free shipping on the next order. Once they bought a product, they will more likely to purchase more. Use the “Thank you” page to advertise other products.

 

Whatever tips and strategies you might decide to apply, please remember to never comprise the quality of your service. Great customer service is the best tool to gain conversions. Word of mouth is the best form of marketing. Do not underestimate the power of online reviews and testimonials because it will surely help you gain more customers.