What Every SEO Strategy Needs

/in /by

 

True, SEO strategies are all different, but there is a basic strategy when it comes to improving strategies. Here are a few things every SEO strategy needs:

  • MIND MAP

    • Mind map helps you to think about it because it is a place where you can develop your strategy from the ground up to the end. It assists you to see everything at once so you can think in a nonlinear way.
    • Mind maps are tool for you to visually help your thinking in such a way that it will be simpler for you to mix ideas assisting you to see the whole scenario. They lessen the load that is inflicted on you so you can think and conceptualize.
    • There is a leading online Mind Mapping Software called Mind Meister that you might want to use. Millions of people use this so they can visualize, share and show their thoughts using the cloud and together brainstorm and work in this tool.
Person Using Map and Laptop

Person Using Map and Laptop

  • VISUAL PRESENTATION

    • When everything is firm and concrete, the next move is to have a professional document. This means you have objectives and certain tasks that go with your objectives.
    • There are actions that have to be done first and things that need to be done again that needs to go through again and polished.
    • You might want to use: Google Sheets, Workzone, Basecamp, Trello, or whichever tool you prefer.
    • It should be clear to all parties involved on how to read the plan and do some changes. Everything should be clear.
      • What task goes to this person or that person?
      • Which one to follow first?
      • What are those tasks that are in progress, finished, planned, and tasks that should be repeated?

  • AWARENESS OF THE COMPANY

    • You need to have a firm grasp of the company whether or not you are an outsourced or in-house SEO, to make your SEO strategy works. You should know the power you can hold to have SEO value, what methods works best for the brand identity, and know the hindrances.
    • Here are some factors you should consider when developing your strategy:

      • What is your brand’s exceptional selling proposal?

      • Whatever you are selling, you have to know what makes your business different to make your strategy work. Then you will have an idea on how to do the different types of strong outreach that is relatable, what type of audiences you have that you want to nurture, and the kid of keywords you will be tracking and a lot more.

      • What is the vision of the company?

      • You have to go deeper than just knowing profitability. Get into the vision statement to create ideas that will serve as your guide towards your objectives and metrics. If your vision statement isn’t working, then develop a new one for your campaign that will work.

      • Where does your company hurts?

      • You should have faced what hurts your company earlier because whether you like it or not, it will squirm back and destroy your SEO strategy, or your partnership, even a department if you do not eradicate what is causing it. Understand your company’s needs and modify before putting a strategy into action.

How to Assess Your SEO Strategy (Part 2)

/in /by

So, I’m back for part 2 on tips on how to assess and enhance your SEO strategy. For this post, I will specifically discuss the importance of better content, user engagement, eye catching headlines, and more. Read more about it below:

Boosting Your SEO Strategy

  • Target for Finer Standard in Your Content

  • The 500-word blog post with quality has long been gone. Today, the longer your content, the more immerse you can dwell on your topic to give your audience more in terms of value. If you want Google to love you, provide the searchers with what they are searching for.
  • Study shows that long-form kind of content does rank higher on Google, and the average word count of a top search results is 1,890 words.
  • The more you give connected keywords, by way of keyword and topic modeling, ensures you that you are not doing keyword stuffing. And your chances of boosting your ranking are great by using the core keywords.
    • Besides creating a longer content, you can still enhance the general quality of your content by suggesting different types of content that includes:
      • Quizzes.
      • Infographics.
      • Polls.
      • Assessments.
      • Surveys.
      • Videos.
  • These connection essentials can assist to keep people reading and staying longer on your page. It plays a great part in your ranking. Your content team will likewise be interested.

Amazon SEO strategies on Paper

Formulate an idea for Link Building Efforts

  • To make link building lighter, make solid content your very foundation in your strategy. You need high-quality links from the different domains. You would likewise want links to deeper pages on your website and not solely your homepage.
  • Next step should be, to do a spreadsheet to trail your progress in your link building.

Enhance Titles to Develop Click-Through Rate

  • People get their first reaction through the headline of your content as it does play a crucial role when they click or even if they don’t. That is the reason why spending time to come-up with a gripping headline is very important.
  • You can use CoSchedule’s Headline Analyzer to help you. It is free and could very well do the job of grading your headline built on certain elements like how many words it has, type of headline, and type of words that were utilized. It suggests to you ways to develop it like deleting or adding words.

Motivate Engagement

  • To improve your rankings ask for a call to actions from your readers like interacting or commenting on what you have posted.
  • Gary Illyes of Google, a webmaster trends analyst, said that nurturing community can assist improve your rankings because people are not just reading, they also took the time to interact with it. This means, people stays longer in your site because they have found what they have been searching for.
  • Another important thing is beside call to action, ask open-ended question so you can start a conversation with people.

The bottom line is daily analysis of your SEO strategy. That will assist to make things new, and keep on looking for algorithm updates to prepare you to what is to come. Catch up on part 1 by clicking this link.

How to Assess Your SEO Strategy (Part 1)

/in /by

Your SEO knowledge from the past will not help you todayOnline Marketing Strategies.

  • That’s because Google and the other search engines are always doing their alterations to their ranking algorithms to improve the kind of results they give to their users. The aim of SEO is to be number one, which means, despite the traffic, you are on the first page.
  • But even if you reached the top for months or even years, you still need to improve your SEO approach and that shouldn’t stop with your initial success. The first step is to know what area you should improve on. To do this, take a look at your recent status.

Assessing Your SEO Scheme

  • Begin with your link audit

    • Ask yourself, where did the links in your site come from? Are they excellent? If they aren’t, are they hurting your site’s ranking?
    • You can use Google to learn how to disavow links so they can’t be counted against you.

    • Take a Look at Your Technical Side

    • Do this after you are done with the link audit.
      • Are the search engines able to crawl your website?
      • Does it load very fast?
      • Is the content in proper order?
      • Are you ready for the mobile platform? If you aren’t, it is going to cause your ranking.
      • Does Google Search Console show you crawl errors?
      • Do you have on all your pages meta descriptions and title tags?
      • Are the images fitting alt tags?

  • Get into the Deep Part of social Media Strategies and Content

  • Overhauling your content strategy is better than adding new content which of course is very helpful too, but dealing with the content that is already there will prove to be essential and easier.
    • But make sure of the following guidelines:
      • Check all the grammar and the spelling.
      • Find out if it gives value to your target audience and if not, then put more value to it.
      • Check if the content is tactically divided and has the right internal linking.
    • Next step is to take a look at your social media strategy and how can it be incorporated in your general approach.
    • This is important because your social media activities should work hand-in-hand to create trust, authority, more website traffic, and more importantly, acknowledgement of your brand.

  • Be Sure that You Can Answer All the Questions

    • If you want to know if your strategy is working, be sure you can answer all the questions below:
      • How substantial is the traffic that comes from referrals?
      • How substantial is the traffic that comes from organic search?
      • How much of the rankings transform over the years?
      • Do you have pages that do not get traffic?
      • What is your best presented content? And the least?
      • How many users has converted?
      • How many new links have you earned since the last auditing?
      • Since your launching, how has it been with regards to your site’s growth?

Conclusion

basically, these questions will help you in enhancing in the areas where it is necessary. I will discuss more assessing and improving your SEO strategy next time around! Update: I posted part 2 right here!

SEO On-Site Factors That Really Counts (Part 2)

/in /by

If you have read my previous post, I’ve talked about SEO on-site factors. I will continue discussing the topic and give you more tips to optimize these SEO factors.

Business Diagram Print

  • User Engagement

    • Eventually, we should design websites for people and for search engines. When you do your design for people, it is wise to look at your website and check your content from an unmarked perspective. Mostly, ask yourself, how interesting is your content and are you tired of your site?
    • User engagements have been thought of as a ranking factor for Google, even though it is consequential. User signals is a terrific way to gauge what advancements you can to do for your site.

  • Pages per Session

    • The Pages per Session metric will show the many pages a user viewed per session before the user leaves your site. You can also find in Google Analytics this metric and the typical length of each session.
    • This metric likewise tells you how interesting and collaborative your site is, that is of course from the navigational point of view. If you study this with the behavioral flow, it can help you on what is affecting your sales funnel and even your would-be conversions. Also, this indicates how awesome your articles are. The thing is, if a user reads numerous articles in just one session in your site, it only means you have fulfilled their intent.

    • Tips to Optimize

      • Study the pages that have high bounce rates and search for possibilities to motivate a lengthier session if not more pages-per-session.
      • Include calls-to-action on pages to motivate conversions.
      • Make available extra navigation options within the content, like putting connected materials for reading or putting in the body content interlinks.

  • Bounce Rate

    • Bounce rate can confuse you positively or negatively, depending on how you look at it. In the end, your bounce rate shows how fulfilled users are in your website or landing page. High bounce rates shows that your pages did not fulfill the user’s intent, particularly for pages in the ecommerce. Meanwhile, it could also show that the users got what they wanted and are satisfied.

    • Tips to Optimize

      • It could be awesome if you could tell a story or lead with a breath-taking hook. That will work just fine.
      • Do away with interfering pages. Do away with pop-up ads as well.
      • Build up your page load time.
      • Assure that your landing page copy is pertinent to search inquiries.

  • Click-Through Rate

    • The first interface of a user to your website is your website listing. Click-Through Rate or CTR, is one way to know if the interface experience was a success. A low CTR means that your messaging is not at all applicable to the user search. It also means that your title tag or meta description is not interesting enough.

    • Tips to Optimize

      • Insert the accurate keywords into the meta descriptions and title tags so you have to make it real bold.
      • Be very sure that your tags has the proper length so they don’t have to be shorten

SEO On-Site Factors That Really Counts (Part 1)

/in /by

Let us forget the limited approach that Google and search engines reward only three main ranking factors. Links and publishing content are still vital; search engines on the other hand, has progressed and has become more complicated. When creating and auditing your website, consider the following SEO on-site factors that count most.

Laptop,, Calendar and Books

  • Content

    • We all know that content is king but it sure isn’t adequate to assist in your site ranking for the keyword terms which it hopes to reach.
    • There is a study that 91% of online content do not cause traffic from Google. So what do we know about how to create content that search engines will acknowledge?

  • Content Applicability to User Intent

    • To develop search engine, you must first comprehend user intent. In actuality, a big part of Google ranking movement was credited to the algorithm changes.
    • Google’s algorithms are doing great and vigorously working to understand the semantics of user searches and syntax. We all know the perks of this when we talk about knowledge panels, answer boxes, and additional distinct search results for broad tail queries.
    • As a matter of fact, content relevance to user intent can be disputed to be the most vital ranking element because if it has no relevance to a search, therefore, it is undervalued.

    • How to Optimize

      • You have to know the intent of your keywords, is it shopping, educational, or navigational.
      • Study the SERP of these keywords and find-out the kind of content ranks.
      • Research the similarities of a sentence, word, phrase, or text to that keyword and optimize content using those terms.

  • Intense Content

    • A long-form or intense content can answer a lot of the user concerns while giving an innovative viewpoint of a topic. Search engines agree to that and likewise the many educational user searches.
    • HubSpot says that content has between 2,250 and 2,500 words has the tendency to have the highest organic traffic. It is such a great place for SEO, despite the lengthy pages which are more than 2,500 words can prove to be more of an advantage.
    • Being a master of your topic is not just advantageous for SEO, it likewise assist you to be a thought leader in your field and develop further business possibilities.

    • How to Optimize

      • Research all the top ranking pages for a target keyword and study their contents.
      • Increase semantically connected keywords to provide more information about the topic and come up with sub-topics.
      • Respond to each and every inquiry of the users about a particular topic.

  • Arranged Content

    • Regardless of the rise of semantic analysis, SEO tags will remain to play a vital role in content creation.
    • Optimizing header tags and title tags can assist you with the following:
      • Conveying the intent and syntax of your webpage information.
      • Arranging your information so as to make it simple for users and search engines to read.
      • Allowing pages to be examined better.
      • Assist your page not to exceed the 5-second rule.

  • How to Optimize

    • Incorporate focus keywords into page titles, URL slug, and title tags.
    • Make a header sections using connected keywords such as H1 to H6.

Exceptional and Free Keyword Research Tools You Need

/in /by

When we talk about SEO, keyword research is a vital fundamental step. It is easy to set it aside because we think that generalizing it to “create awesome content” is a better strategy.  Laptop on Grey Wooden TableWhen people think of keyword research, surely they will directly go to Google Ads Keywords since it is by far, the biggest search engine. Nevertheless, Google has only limited useful keyword data that it gives. There are exceptional and free keyword research tools out there. So if you are interested, let us begin with the first one.

  • Tagcrowd

    • One of the most vital part of creating the proper keyword research includes studying your competitor’s content. Sure there are available tools make this easier for you, but these will cost you. Well, here is another free alternative, TagCrowd.
    • The assumption behind TagCrowd is that it permits you to envision word frequency by making word/text/tag clouds. To be able to see a competitor’s most often used keywords for a certain page this can help you to know their keyword strategy with no expense on your end.
    • TagCrowd after all is straightforward to use. There are different ways to increase and analyze content: you can paste the page text, paste the webpage URL, and upload a file. That is real cool, don’t you think so?

  • Keywords Everywhere

    • It is a free browser add-on for Firefox and Chrome that gathers data from more than 15 most known keyword tools which includes Answer the Public, Ubersuggest, Google Analytics, Google Search, and Search Console to mention a few. So, when you search in Google, Keywords Everywhere will show you fundamental but practical data.
    • What is great about Keywords Everywhere is that even if they got information from many sources, they still made it easy for you to get the data you are looking for. Just download it in Excel, PDF, or CSV file format. Keywords Everywhere was made possible by the team who is also behind Keyword Keg.

  • Merchant Words

    • This is a great keyword research tool if you are an Amazon store owner. Merchant Words assemble data from more than 1 billion verified Amazon searches all over the world. All of the keyword data comes straight from the shopper searches in the Amazon search bar.
    • Try Merchant Words for free with minimal number of keywords. The paid version of this is $30.00 monthly, for U.S. data, and $60.00 if you want a wider audience. The price covers the unlimited searches and CSV downloads, and there is a 24/7 customer service whenever you need assistance.

  • PinterestKeywordTool

    • While everybody is waiting for Linkedln keyword tool, there’s another keyword research solution coming from a known social media platform which is Pinterest.
    • At first, it might look spammy. Just to make it known to you, PinterestKeywordTool does not give many useful keyword data when it comes to search volume or difficulty in ranking. But what it can give you is what keyword is popular in Pinterest and if there are other keywords you could use.

  • Keyword.Guru

    • It gathers results from the best search engines like, Google, Bing, and Yahoo even ecommerce sites like eBay and Amazon. The minute you type, it gives results which is based on real-time. Although, Keyword.Guru does not show details about keyword search volume, it instead shows you the most average searches. Should you use the real search results, you will know which keyword phrases are always used.

SEO Factors to Closely Track This 2019

/in /by

Last year, Google brought in exciting changes to how it ranks sites. Before, the page with the largest links ranks at the top, but not anymore. To guide you, here are the SEO components that are important this year, 2019:

  • Know Structured Data

Structured Data could be frightening at first, but really it is easy to learn how it works. The easiest way of doing so is to copy and then paste and start using it.

  • Stay away from structured data error
    • There are many sites that have been penalized due to wrong execution of structured data. True there are times that we do not mean it but we get penalized just the same. So be cautious.
    • Having said that, here are the usual structured data mistakes you just have to watch out:
      • Improper use of structured data.
      • The on-page content does not match with the structured data.
      • Infringes Google’s Guidelines for a definite data type.
      • Infringes Google’s Structured Data Customary Specifications. Using shortcuts and taking prerogatives otherwise known as manipulative behavior.
Woman in Purple Sleeveless Dress Sitting in Front of Pop Filter

Woman recording her podcast.

  • Learn About Podcasts

Podcasts have progressively become a popular technique to consume content. It is a good idea to find out if your prospective customers are listening to podcasts that has something to do with your niche. If they are, think of ways to reach them.

Examples of how to reach your prospective customers could be through sponsorship, taking part on the podcast, you could also encourage a certain content that may be interesting. Podcasts are digital audio file that are in the internet ready to be downloaded to any mobile device or a computer which a subscriber can receive automatically. Having said that, podcast can also be an addition to content marketing.

  • Boost Content Focus

Possibly, this is the most vital part of Internet marketing this year. When people do not focus in their content, there is a big price to pay. There have been many sites last year that lost heavily in their ranking. This goes as saying, produce better if not awesome content.

The bottom line is that pages get good ranking because websites are link to the pages. The reason is that those pages managed to resolve a problem. No one links to a web page because of its keyword pertinence.

  • Boost SEO Image

You should treat your images the same way as you do with your title and heading elements as every single one of them assist to make the page rank better. Images also improve your ranking by being in the enhanced listings.

  • Everybody loves the step by step guidelines. Illustrations and screenshots help a lot and Google gravitates to use these images in enhanced listings. One image that shows something can give you an awesome ranking.
  • If your images are measured by megabytes, this will slow down your sales and your rankings as well. Heavy images will come up with higher bandwidth on your server, and this will give you extra charges by your web host. Aside from that, it will be one of the reason why your server will slow down and this happens when visitors in your site comes all at the same time.

SEO Habits That Are Still Relevant

/in /by

There are new SEO practices that are very useful, but let us not forget the old school SEO habits that are still very useful today. These helped the website rank better, and earn cash. Pretty cool, huh? So, let us go over these old SEO habits that you can still use.

  • CAUTION

    • This is such a vital habit of the old school SEO. Its mindset is no discussion about your websites in public. Being boastful about the gigantic success you have earned will not bring you anywhere, so don’t!
    • This will just make you an easy target of envious businesses that will strongly compete with you and will challenge your wit. They can also wreck your business just to get you out of the field. It pays to be cautious at all times.

  • CONCEAL

    • The idea is to make it difficult for your competitors to find your search engines and to have access on all the websites you own. Again, rule no. 1, conceal and do not announce to the public how your scheme is linked to it from a social media or public blog. That is courting danger, for sure.
    • Sadly, a lot of people do not believe in the safety of concealing. A famous search expert made the mistake and linked one of his sites that came from a blog post just to show how well it will rank using this method. After just a few days, Google banned his site.

Photo of Woman Using Her Laptop

  • NEVER SHARE LINKS BETWEEN WEBSITES

    • If you are playing by the SEO rules or use combative SEO, it is still advisable that you do not share links connecting websites or connecting your websites. Keep your links unattached. That way, if one of the website goes off, it does not pull down your other sites or network.
    • The thing is, even if you follow all the SEO rules, another person might use deceitful SEO and if for any reason, your site gets involved, that in itself will jeopardize other sites that are connected with the hazardous site.

  • REDUCE THE DOWNLOAD SPEED

    • It has been proven that a speedy download speed brings more ad impressions and of course more sales. Your site will go on running if it undergoes an odd amount of traffic. What is terrifying is to have such gigantic traffic see the server crash because of the its weight. In this scenario, you should keep the template code light.
    • Should you want to reduce your speed in the maximum level make sure that:
      • Use the simplest template possible.
      • Do not use external fonts, buttons, and icons.
      • Reduce using fancy effects.

  • MAKE THE LINK TO YOUR SITE SIMPLE

    • Keep your file names short and surely it will look awesome on social media. Aside from that, it will be easier to remember and that is exactly what you want.
    • Allowing hot-linking and sharing images is a good way to tell people out there that you are in existence.

  • HIDEOUS SELLS

    • It was discovered that you just can’t make your buy buttons huge enough. Having some intricate stuff could boomerang on you. The idea here is to make your site element so easy to find, and that should give you more sales. Carelessness is the major reason why a lot of websites suffer the loss of rankings.

SEO Guide for Small Businesses (Part 2)

/in /by

When you own a small business you know that it is something you love doing but that should not stop there. There could be situations like one day you might find yourself drowning in so many things that has nothing to do with SEO. You were caught in a situation where you just do everything like paying the bills, minding the receipts, and to top it all, you have become your own customer service rep, and guess what? You find yourself cleaning up, too. The thing is that you have to find the time to be on top of everything.

These are some basic SEO principles you need to know:

  • Links

  • Here are a few things you need to know that will keep you on the right path.
  • Why links have weight?
  • When a site mentions you, that link is called PageRank. The firmer the linking page, and if the link is noticeable, then, it counts. Primarily, when the link is more likely to be clicked, that means it has more weight.
  • What are the things to look for in a link?
  • Let us not go to a lot of things because it really depends on each scenario. Although, there are a few rules that you should follow.

    • Are there other reasons apart from link building for the link to be existent?

    • First of all, if the answer is “no” then it does not have the weight. There are other schemes that can be used to produce traffic and value but not adequate to affirm its cost without weight to be reviewed or studied. So, if there is no ground to place it on a site, then, you shouldn’t.

    • Will you be pleased if you clicked a link and know where it went?

    • Well, there are instances when the links jammed and get into the strangest place in content or it landed on an unusual part of a website. If the link does not satisfy the reason to a visitor on a page, then it has very little weight.

    • Does your rival have the link?

    • It is not really good if your rival has a link from a particular site. But if we are talking about 3 or even 4 of your rivals that links from a particular site, and ranks well, it maybe be good. In this case, use your better judgment but just remember that it is a very firm sign or weight. It is also, easy to obtain.

Your concern, of course, would be that the anchor text used is equal to what the user is expecting when they clicked the link.Person Typing on Macbook Pro

  • Technical aspect

  • The technical SEO inclines to denote to the back end of the website. The aftermath of technical SEO will be seen in the following:
    • Website speed
    • Duplicate content
    • Internal linking design
    • The scripts used
  • If you don’t know what to do on this side of things, then, don’t do anything because it could be damaging on your part. The bottomline is that SEO is technical and it is for those who are technical SEO professionals. Catch up on part 1 right here.

SEO Guide for Small Businesses (Part 1)

/in /by

It’s important to learn the basics of SEO. To guide you, here are the top principles of SEO that owners of small businesses have to know. You don’t really have to be an expert; just make sure you grasp everything:

  • What are the guidelines?
  • How can they influence search?
  • Learn the schemes or get someone who does.

Person Holding Business Newspaper

It is good to know the simple terms and use them. But more than the terms, you should know the principles.

  • User Intent
    • People would say, content is king but it isn’t. It is the user intent that is the king. This does not mean that you shouldn’t do content. But before anything else, you need to ask yourself, what kind of content will boost the edge to accomplish the search engine user’s intent?
    • Simple, users just have to search for ‘adidas shoes’ so it is clear that they want to buy or probably they would. So, think, how many sites can people buy Adidas shoes? For sure there are thousands out there.
    • Now, let us talk about your intent. So you are selling Adidas shoes and the user just searched for Adidas shoes in the search engine and you don’t know its intent and we have discussed that the intent is to buy shoes. There are countless of sites that Google can pick that can fulfill that intent. Although, a study showed that users are not just interested in buying shoes.
    • Google does not focus on your intent but the searcher’s intent. A site that does that has a bigger chance of ranking and Google has a higher assurance that their user’s intent will be most likely to be fulfilled. So, you need content just so you can fulfill the user’s intent.
  • Local Seo
    • If you are putting your hand on the local market, you might have known about the SEO strategies. But that is not the same kind of SEO. You have to know that there are SEO elements that are just for local. It is all about areas and parts and basis that you should look at. Know that your SEO should be looking beyond local applicability than the complete site’s solidness.
    • You may interpret this as: you will have to give more importance to the local nature of links compared to volume and that you will have to be certain that your on-site presence strengthens your location. This does not mean that you stuff your city into the content more than you should.
    • What you really need to pay attention to are:
      • Finding an organizational layout that works for you and putting it to the different pages.
      • Adding a Google Map of your business listing on your contact page.
      • Knowing your businesses on Bing Places.
      • Learning your other business listing aside from Google and Bing.

In terms of your link efforts, focus on the smaller local papers rather than the bigger sites. This does not mean though that you will not look at bigger chances, but it will take more of your time and might result to the decline of returns for local. By the way, if you want to learn more, part 2 of this series is posted here.

© 2017. All rights reserved. Phoenix Website Design • Sitemap • (602) 388-8622
20 E Thomas Rd #2200, Phoenix, AZ 85012
Phoenix Web Design

Serving: 

Apache Junction, Avondale, Buckeye, Carefree, Chandler, Chandler Heights, El Mirage, Fountain Hills, Gilbert, Glendale, Goodyear, Litchfield Park, Mesa, New River, Paradise Valley, Peoria, Phoenix, Queen Creek, Scottsdale, Sun City, Sun City Grand, Sun City West, Surprise, Tempe, Tolleson, Wickenburg

Top Digital Marketing Agency in Phoenix