Phoenix SEO – 2019 SEO Trends You Need to Know (Part 2)

/in /by

It’s time for SEO trends part 2! If you missed part, don’t fret because you can read them all here. Be sure to read the additional tips below because these will surely be the “IN” thing this 2019:

The Key is the Structured Data Markup.

  • AI is vital to Google, but structured data is fast becoming more vital, too. Even if your Al is great if it spends a lot of time to ‘crawl’ the needed information, it isn’t that great. It needs swift processing of the contents as well as its connection to each other. So, whenever possible, use structured data.
  • Finally, the contextual relationships of behaviors and topics that is backed-up with structured markup is another trend that needs a lot of testing, mastery, and implementation. Furthermore, allocate helpful vocabulary pages for different products, events, and offers.

Produce Extraordinary Content.

  • Google is increasing its focus on the quality content and exceptional depth of the websites. This is because when checked, the SEO performance in the different websites that had extraordinary content escalated its ranking the whole year. So, if you are doing your content just to be there, you will fail. Do a content that can solve a problem. Research and create something that could encourage, one that is moving, one which could tie people together.
  • Go on and guide the user to the next level – action! This year could just be it, a rise on the quality of the content. And the results could be very interesting.
People Planning on a Table

Know the SEO trends this 2019 and plan carefully!

 Enlarge your E-A-T.

  • This stands for expertise, authority, and trustworthiness in Google’s search quality rating guidelines. Watch out, this is another trend that you have to cope with this 2019. This means you should hire experts to write for you. That should answer the questions how. That is the kind of level that Google is searching for to power their results.
  • Quality comes with context. Context is vital because this will help connect and generate a relationship with your audience. Keep on producing contents and until you become credible enough to garner a top rating. That means, you are becoming an authority in a particular subject.
  • Being trustworthy is the result of hiring experts and being an authority. And this means hard work and consistency. Both Google and Bing reward E-A-T.

Devoting time in Technical SEO.

  • The continuous growth in complication in the different websites makes it apparent that this year; an investment in technical SEO is needed.
  • The following are the key areas needed to be considered in SEO’s technical side:
    • Google rewards more than just once sites that are faster and simpler.
    • The use of JavaScript. This means you need to know, understand, and how major search engines do good with this.
    • Developing Progressive Web Apps. You should think how you could make PWA work for your users and how they would use it regularly.

Succeed using On-Page Optimization.

  • On-Page will still be around this year because it gives good results. This is not the “hit it and quit it” type of tactic.
  • Here are a few important website optimizations:
    • Content that can answer the common questions of users.
    • Providing internal site search should give pertinent results.
    • Reduce the conversion process.

Phoenix SEO – 2019 SEO Trends You Need to Know (Part 1)

/in /by

It’s 2019 and we need to know what is in store for the SEO professionals.  Time to review your game plan and scheme to make sure you are on top of the SERPs and earn more compared to last year. So, what works and what does not?  Here are some trends you need to know:

Know your User’s Objectives and Understand Your Audience.  

  • What do you know about your audience? What do they like? Is it images, audio, video, or text? You’ve got to know that because when your audience needs to know something, they expect to get the answer in the simplest manner. Add this to the fact that your audience could change just like that. The thing is, no matter how great your work is, if you are talking to the wrong audience, it is not going to work. Remember, it is not about you, it is all about them!
  • This year, content specialist and SEOs should also look at the user’s objective on the keywords that they select when they write the content. Google has likewise shifted in the keyword intent which is a vital concept when talking about keyword research. You have to focus in meeting the user’s need and match them to your content including videos and landing pages to get the best result.
  • Think, do you want to take the risk and try to rank using a wide term or use terms that will help every level of the funnel and keep your audience closer in taking action? You just have to reconsider on the kind of keyword research you used in the past. Are they effective? If not, change.
  • This time, do not match the keyword phrases and make sure that you answer the questions of the users when they search. It is important that you also go to SERPs to know your ranking in your targeted phrase. If not, move on, think of another phrase and do it quickly.
  • Now, go further, think of the answers to any follow-up questions that may be asked after you have answered the first one. You’ve got to think in advance.
Planning 2019 in terms of SEO

Planning 2019 in terms of SEO

Do not just Rely on Google Search.

  • Can anyone beat Google’s search supremacy? Why not?
  • 2019 could be the year that we should include other search engines and not just optimizing for Google. The use of SEO is to show the result of what people are looking for and not just having the blue link. This means you should know how to drive engagement and traffic than just websites.
  • You need to rank everywhere. Make sure to rank in app stores. Now, to rank high when people search for videos or podcast you’ve got to be where people search for them. Powerful brands are multi-faceted. They don’t just rank in websites. Top SEOs should do the same.
  • A digital strategist and SEO consultant reiterated that this year, optimizing for devices is a good idea. Eventually, everything needs a great content in the best and fastest platforms you can find to meet the needs of your user regardless of where they are. And since, search experience is the concern here, you just got to give a good search experience no matter if it is app-based or web-based, it still has to be systematic and could answer the user’s needs with your site’s offerings.

Phoenix SEO – Ways to Increase Landing Page Conversions (Part 2)

/in /by

Video in landing page is not just an option; it is a must! That’s what we learned in part 1. So, if you missed it, you can catch up on the tips right now. This post will still be about landing pages, and I will continue sharing ways in order to help you increase landing page conversions.

Person watching a video on the landing page

Person watching a video on the landing page

Keep it Sweet and Short! The time span of a child is short so does adults when it comes to watching a video. You just got to deliver your message and keep them watching in the next 10 seconds for them to watch your 1 minute video. Surely, if you don’t catch their attention they will quickly click-away and that is the end of you.

So what happens if you need to do a 60-seconder video? Well, keep it engaging and worth watching. What you want to say should show in your thumbnail. So what makes a good one? Here are some examples:

  • An image that mirrors the content.
  • One that shows feelings.
  • Simple but great content.
  • The lead character’s close-up.
  • Consistency in your style.

Placing your logo in the video. That way, if you are most likely to be changing it now and then can create the consistency. Thumbnails can have 15% your click-through rate or CTR. So, work on it.

Production Shows Best in Quality. It just have to be the best of the best! Good script and good equipment. If you can’t afford to hire a professional but you need to be doing videos, invest on the best equipment you need. Basically, you need a camera that is steady, a good microphone, box lights, and a high quality editing software.

Video Optimization for SEO. We want to be rank in the page of Google, sure, but how? You can use again your video content in the landing page then add to YouTube and optimize for SEO. After all, a video will end up on Google’s page compared to a blog post. Its potent result became such that SEO is growing along with it. But do not overlook the following tips:

  • Just one video in a page, tag and categorize and the explorer panel will enable display of content related to the tag or category.
  • Utilize optimized metadata which appears on SERP when a site has any inquiry.
  • Do a thorough transcription of your video and put it in your HTML in your landing page so as to improve the keyword search.
  • Host the video in your domain.
  • Try the possibility of embedding your videos to others as sharing could boost your brand.
  • Observe all your videos. Keep the good ones and get rid of those that do not perform.

Compress for a Shorter Load Time. This will make sure that you can load within two seconds for people to stay. If you do not compress your file, then the loading time will be longer which will make your prospects leave. Use apps like VLC Media Player or Handbrake. It can compress your file without affecting the quality of your video. If you want to check, go to Google’s free speed test.

Phoenix SEO – Ways to Increase Landing Page Conversions (Part 1)

/in /by

Your landing page could garner more conversions with a video. If you fail, then there is something wrong. Perhaps, your video is too long, could be that your video is not in the right place, and chances are, there is no CTA (call-to-action). Now, let us see why video is important in your landing page and the practices to make yours a success.

Person Browsing the Web

Practices to improve landing pages!

Ten years ago, the landing page video was nothing but a novelty. Today, we are all aware that it is something you need in your landing page to increase your conversion. To be exact, it increases your conversions by 80% and that is a big deal! So, why does it work? The answer is simple. A lot of people are lazy to read, and we are talking 60% here. It also helps them make a decision after. So now, let us find out the different practices to make excellent videos for your landing page.

The first key is to educate. Surely, when someone is in your landing page, that person is interested with your brand and your product. This is now your chance to educate your visitors. But hang in there, you have to make sure the contents is not fluffy or padded to the point of being repetitious. This will cause reduction in people signing in. You just got to deliver everything in less than a minute. Below are some tips for you:

  • Say who you are.
  • What you do and why you stand-out from the rest.
  • Say that you are unique.
  • And why you can help your reader solve the problem.

So, how do you say it in an interesting and creative way in a minute or even less than that? Now, that is the real challenge. If you can do that, congratulations!

Your video should have an understandable goal. Do not put all your goals. Stick to one clear goal and from there, plan the detail of your content. But first, consider what you want to achieve.  Ask yourself, do you want your visitor click on the link? Purchase? Sign up? You’ve got to be specific.

Below are some goals:

  • Purchase on the landing page.
  • Click to another page for the form.
  • Download an app, a tool, or incentive like downloadable content or a piece of digital, etc.
  • Share to friends.

Your video should be highlighted. Put your video above the landing page that is visible even without scrolling. This is called the fold. When placed in the right place conversion will surely increase by at least 15%. To make it more inviting, why not use a lightbox? This is the type that when clicked to zoom, the product pops up larger but the page behind is dark. This has a track record of another 20% increase in the conversions.

Make a powerful CTA. Never make a good landing page with a video and not include a call-to-action because you are wasting a lot of effort. It just wouldn’t work. Write something like “Subscribe Now,” which gives the rise for immediacy. That directs them to a sale conversion.

Phoenix SEO – What Are the Reasons for NAP Inconsistency?

/in /by

We all know that we need to be consistent with our business’ NAP as discussed in part 1. It is after all as vital as the listings in the directory and citations that was built for possible customers to find them. No consistency in the NAP, no conversion of potential customers.

What are the reasons for NAP inconsistency?

It could be due to human errors or changes in the business. Here are the other reasons:

  • No updates in its directory listings and citations when the business address was a changed.
  • When there are two or more listed address that are being posted online.
  • Created different phone numbers for conversion tracking.The effect of the above reasons is the non-conversion of sales. It could likewise harm your brand.

Google’s algorithm.

There is a different algorithm for Google compared to the organic SERPs. It is affected by the location of the user every time they search something online. If your NAP is consistent, your business will be shown in the local searches.

Inconsistent directory adscription.

There are businesses that give a different phone number in every directory. This is to track down marketing efforts. But there is always two sides:

  • The advantage is that there’s more accuracy in measuring the ROI of the marketing campaign.
  • The disadvantage is that you may have many published information with different NAPs.

This will of course result to several business listings with different NAP and perhaps different locations. Users will be confused in guessing which one is correct. That could be frustrating!

Red Cradle Telephone

Too many phone numbers listed.

Stop the online blinds.

There are also businesses that located in 1 area, but it shows different 3 contact numbers and varying business closing times too! Even if the user was eventually able to guess the right contact number, the user still wasted his time and effort figuring out the correct information.

Avoiding spam is also avoiding customers.

Wrong numbers on the directory listings is used to avoid the spam phone calls. But it can also drive away interested customers.

Doing the local right!

Local searches do have higher conversion rates, and because of the proximity, users would often complete their intended.

Local businesses has forgotten that there are a lot of opportunities in making good business only if they could also satisfy the intent of the local customers. So, make sure your business’ NAP is consistent.

Build a Quality Local Value Pages.

This would be easier if the business has an actual store at the right location. However, it does not mean that intangible product or service sold online has no chance.

For example, if you are in New York and you are looking for a contractor, Google breaks in down to…

  • “contractors”, user is looking for a contractor. This is the main keyword of the search.
  • “in New York” will be the supporting element. This means the user is asking for a local contractor.

In short, the main part of the website should reflect the primary product or the service, with of course the supporting elements that could surely add value in connection to the user’s location.

Phoenix SEO – 5 Important Elements to Make a Great Landing Page

/in /by

To get the deal right away, make your landing page simple just like your Instagram profile. If you want it long, then, make it very interesting. You’ve got to be real smooth and easy. Check out the tips below on how to make your landing pages work:

  • Be concise!

  • Know the target market you are writing for. The graphics can be a great addition but the bottom line really is the copy. You should be able to make the reader stays. Aside from that, your writing should be personal that the user is moved to action.
  • An example is Shopify. You can check it out to see that its statement is clear, which can immediately tap the person’s desire. Users can make easily scroll down the page and that is important.
  • You see, the landing page has the largest bounce rate in your website. And we are talking about 70 to 90%. True, bounce rate is not that bad, but it is critical. What makes it harder is you are dealing mostly with the younger generation. Millennials, by the way, prefer a minimal copy and hero banners (the first visual that a user sees on the site.)
  • And we haven’t touched on microcopy yet. Think about SEO easter eggs, the stuff you see on buttons. You should be concise without sounding so generic like say “buy now” which all websites say, right? It has to be personalized.
  • Instead of just saying “BUY,” they personalized it by saying, “Shop the Look.” Don’t be just anybody, be unique! Make an awesome microcopy.

  • Someone is testifying for you.

  • You need a social proof. No one knows your credibility, but you. Sharing widgets is not enough. So, someone else should state that online. After the social proof, take it from there. Make them trust you more. Another way are reviews and testimonials.
  • The thing is, if big companies trust you, they should too. That makes a good conversion.

  • Give it some space.

  •  Your landing page does not need clutter. You shouldn’t fill your landing page with so much. It does not mean that an empty space between elements is boring or is wasted. It does make a big difference in the outcome. Actually, not putting a navigation menu can result to a 100% conversion. Why? Because it is simpler, it is clearer, and no feeling of being rushed into something. The space will surely help them to decide.
Photo of Woman Looking at the Mirror

Your business needs a face. People should not think that they’re dealing with robots.

  • Images that has the line of sight.

  • Let your user focus on something like a human face, noisy and full of things to say, just as human as the user. That is something no one can ignore, the face and the noise, especially if there is a sort of line of sight to follow. So, human face and then the content. It makes it more powerful.

  • Moving objects & videos.

  • Motion can be created by using a bit of animation or footage. Adding a video can result to something that can captivate your visitors. Its capability of conversion is 86%. So, adding that motion in your landing page is a sure winner!

Phoenix SEO – Tips on How to Simplify Perplexing Content

/in /by

Make the content simple no matter how complex the topic is. Sounds easy to do for you? Not so fast! Execution is another ball game.

We are not just talking about writing here. Aside from writing skill, you need to consider on-page SEO elements, layout of your website, and the possible usage of infographics. Keep it interesting as you don’t want your user to shut you down and click away.

Confused human

Don’t confuse your audience. Read the tips on how to simplify content below.

When you mix both awesome writing with equally awesome layout, there will be clarity. Here are some tips:

Do not use jargon. Remember the word, simplify? The writer should explain in plain and simple language the meaning of the jargon or the complex words. The lesser the jargon, the better.

Put energy into your writing and involve your audience. Make your writing more exciting by adding an anecdote. It is also very relatable and easier to understand. An example is the analogy used in Forrest Gump that says: Life is like a box of chocolates – you never know what you’re gonna get. This means life has many choices and surprises, just like a box of chocolates. Check Google Trends to research on keywords for terms when you want to make your anecdotes.

Active and passive voice. If the subject does the action, it is active voice. It gives a clearer message as compared to passive voice. Active voice is clearer and simpler.  It is also easily read when using your mobile. Here is a sample:

  • Active: Mary cooked the spaghetti.
  • Passive: The spaghetti was cooked by Mary.

Use simple images.  Complicated images and complicated words along with it, will clearly drive the audience away. Simple images even in a stick form will help deliver the message clearly. It also helps the reader to grasp its meaning especially to visual learners.

Use videos too! People loves to watch video in YouTube for hours because most of us loves video content. Adding this to your content will reach a wider audience of both aural and visual learners who counts on the images and listening. Also, there could be a cross-channel exposure if you host it in say, YouTube.

Infographics. Images with short text works! Visual learners will understand this. The combination of clear writing, video, and infographics are potent combination to educate your audience on a complicated topic. It also has the potential to go viral.

Use quotes. If the quotes come from a respectable and popular professional in the field, it can simplify your message. It will likewise trigger a strong reaction.

Use subheadlines. This works especially when your topic is complicated as it does break down bigger pieces of the content into subtopics. The reader will easily understand better if it is presented in related pieces.

Write shorter paragraphs. If you separate one very long paragraph into short sentences, it is easier to digest and it is easy on the eyes.

Break it down! When there are multiple complication, break it down into two. Write part 1 and part 2. Then, there will be anticipation and excitement waiting for part 2.

Phoenix SEO – Importance of NAP to Your Local SEO

/in /by

The mobile usage has exceeded the desktop usage in the year 2015. Not only that, there are a number of people using multiple devices. In fact, there was a decrease of 32% on people using only a single device. In 2017, the numbers even dropped to 14% meaning more and more people having multiple devices.

Smartphone, Computer, and Newspaper

Name, Address, Phone.

Now this becomes a problem to the local businesses mainly because when a user move from say desktop to mobile phones, their search results will be different. This is the reason why NAP the acronym for your businesses Name, Address, and Phone should be consistently be placed across the web. Having a uniform NAP is vital your local rankings because humans use online directories and social media websites.

The Start of a Journey.

  • People say that the beginning of a user journey and brand experience actually starts when the user asks its first question; if not, when the user spends a lot of time on the website. But the truth is, it started much sooner than that.
  • Google data says that there are 5 points that often leads to a conversion, purchase, or any positive reaction from a user:
    • Made use of any search engine.
    • Paid a visit to a physical store
    • Browsed the retailer’s website or mobile application.
    • Browsed a similar website or app.
    • Utilized of a map.
  • Finding your business on their search results online, on a map, or having stumbled upon a physical store is the start of a user’s journey. Likewise, local search is an important especially because 78% of mobile searches yield a visit to a business’ physical store.
  • This is why having an updated NAP is so vital to allow the user to continue. Often, we think that users our business or any pertinent information through the official website, the several posts on social media, but the truth is, users find business through different ways like online portals and directories.

Be a part of the User’s Journey at the Search Stage.

  • Your chance to impress the user is during their first attempt in searching. If your business appears in the notable places like search engine results, you would invite them to click on the given content.

Lazy Local Pages or Doorways.

  • When users search for your business, surely, there are tons of search results that offer help. However, not all results are relevant. There’s what you call a “lazy local page.” It is a web page that offers no value or importance to the one searching.
  • The purpose of these pages is to boost or rank that particular website. Users end up wasting their time because these lazy pages are as not useful as they seem to be.
  • Google’s officially defines these pages as:
    • “Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.”

In 2016 of September, the Google Possum update greatly influenced the results of these futile searches. It offered a solution in handling poor quality searches. Now, many businesses that located in main cities or hubs have a greater chance of appearing in search reaches than they did before the said update.

Phoenix SEO – How Email Marketing Can Upgrade Your Online Ranking

/in /by

There is power in using your email just because there are about half of the global population are using an email address. Remember that even your mobile phones use or access your email. So, this is a chance for you to encourage visitors in your website, prompt lead, and eventually, convert a number of people. If you have not considered email marketing to help you, then do so, now. On the other hand, if you are already using it and the result is not so good, then it is time for you to pump-up some real action in your emails. Ready?

  • Improve your social signals – There is a connection to the sites with top ranking and its activities in social media. This only shows emails do motivate interactions which eventually lead to a good ranking. And when you say, top ranking this involves the following:
    • Send out emails when you have a new posts.
    • Of course, you got to include the share buttons in all your emails.
    • Request your subscribers to share the content to their social media accounts. You can incorporate links to applicable social content to your email to make sharing easier.
  • Redirect your visitors to decrease your bounce rate. It is challenging to be able to make visitors stay in your site. If a visitor leaves your site, it is called bouncing and that is not a reaction. Remember that Google watches your bounce rate to know how important your website is to visitors. Giving an incentive is one sure way for visitors to go back to your site and check out what you have to offer.
New Email Icon

The power of an email.

  • Recycle and reuse your content.  If you are active in sending newsletters, you most likely saved them or you have created an archive online. So, to save time, use whatever content you already have. Be creative and think of a new way of recycling the content and reuse them as a fresh and engaging newsletter.
  • Ask for reactions. The reviews are in demand in the different search engines. Usually, people favors online reviews over whatever other people would have to say. This is the reason why reviews are very vital in boosting your visibility. When you send your newsletter to more recent customers, put a link that brings them back to your site to write a review. Graciously ask them to favor you with their reaction.
  • Segregate email lists. Make use of the data that you have so you can start segregating them to send out a more personalized email. When you do so, consider the following:
    • Their gender, age, including their education.
    • Items bought in your website.
    • Particular interests.
    • Current location.

This approach can give you the right direction, but remember that planning for future email-based effort is equally important. Optimize and test it again and again to fairly evaluate the results of your email campaigns. You can do split testing or bucket testing to know what types of subject line works. Do the testing on a regular basis like once a month. It may positively increase your rankings as quickly as possible.

Phoenix SEO – 10 Tips on How to Get Online Reviews

/in /by

Word of mouth is good, but potential customers will still Google your business to find out the online reviews of other people. That is why online reviews is important to your success. Here are the steps that may help you get started:

  • Do a Good Job. Doing your best in every job increases the possibility of having more reviews. Ask for a review after a transaction. Add a link to your Facebook page, your website, or your Yelp profile.  Showcase these important links in your business place.
Thumbs Up Gesture

More tips on how to gain positive reviews below.

 

  • Complete your online profiles and then verify them.
    • You really don’t need to sign up at every website. Choose what works for you and start working on your online profile!
    • Knowing your own industry will help you a lot. Choosing the right business partner is important. In Yelp, for example, there are over 100 million online reviews now. Aside from that, relevant results will show up when someone searches for your business or name.
    • If someone else did your business page, another person has added it for you. The next step is to take ownership of the page to have a certain control.
  • Know What You Are Asking.
    • Either you ask a person you have worked with or someone that you’ve done business with, but be selective. Ask customers that aren’t so ideal to give you a review through your email. This way, you know what to improve without going public.
  • Just the Right Timing.
    • It is hard to ask for reviews if the business has no physical location where display review stickers can be displayed. For businesses like real estate or insurance, one of the best strategy is to ask an online review after a completed transaction.
  • Ask!
    • There are many ways to do the asking for online reviews like texts, phone calls, emails,  and face-to-face. Make sure, you thank them for their effort. After all, their reputation is on the line.
  • Be Definite and Make It Easy.
    • After a job well done, you can ask your customer if he or she could help out with a review in your Facebook Business Page. If the customer agrees, send an email with a link to your Facebook page.
  • Give an Incentive.
    • You can ask customers for a review, give an incentive like a gift card or a voucher after. But be cautious, people might think you are paying people for a good review.
  • Always Follow-Up.
    • If the online review does not happen, remind them again, but be very careful in doing so.
  • Evaluate, Tweak, and Do it Again!
    • Review your approach the minute you get started. Assess everything, date, used email, text, phone, face-to-face and how successful you are in making people write your online reviews. Do it again and again until it becomes a business routine.

  • Don’t You Ever Stop!

    • You have done the short term by getting good reviews but what about the long-term? It is simple, keep in touch, and a referral might be on its way.
© 2017. All rights reserved. Phoenix Website Design • Sitemap • (602) 388-8622
20 E Thomas Rd #2200, Phoenix, AZ 85012
Phoenix Web Design

Serving: 

Apache Junction, Avondale, Buckeye, Carefree, Chandler, Chandler Heights, El Mirage, Fountain Hills, Gilbert, Glendale, Goodyear, Litchfield Park, Mesa, New River, Paradise Valley, Peoria, Phoenix, Queen Creek, Scottsdale, Sun City, Sun City Grand, Sun City West, Surprise, Tempe, Tolleson, Wickenburg

Top Digital Marketing Agency in Phoenix