I’m done discussing with the browser extensions. Now, let’s go to the list of free SEO plugins. For this post, I will elaborate on Chrome and WordPress. I will individually discuss its functionality. I know what you are asking next, “Is available for free?” Yes, they are.

Without further ado, here they are:

1. Show Title Tag

• You might this plugin ain’t pivotal. However, this plugin is helpful when you are editing the title tags of your website. We all know that adding the correct title, URL, and meta descriptions are important on-page SEO factors.
• So, if you want a handy plugin that’s just embedded in your browser, Show Title Tag will help you check the titles faster. It even notifies if the title is too long, and highlight other areas that needs improvement. The remarks are shown at the bottom of the web page. It will display the full title as what you assigned it.
• It is also a helpful companion when you are research how other websites do their titles. Browse through your opponents’ website and you immediately see how what titles they give their web pages.
• This is made by Martin Dalgaard, and it’s great for people using Google Chrome.

2. Yoast SEO

• Yoast SEO is probably the most downloaded plugin I’ve ever known. With over 5 million downloads, it proves to be the quintessential plugin your website needs.
• It started out in 2008, and now, it has added to countless popular websites. Why wouldn’t they? Yoast SEO helps websites to earn the top spot in SERPs.
• The plugin considers both the web visitors and the search engine crawlers. It will help you with your title tags and meta tags. To market your posts better, Yoast SEO will aid in have better page titles and excerpts. It will show you how your post will look in the search engine results page.
• Your content is also being checked. With Yoast SEO, the blog posts on your website are being evaluated in terms of readability, keyword density, and SEO-friendliness. Furthermore, it notifies you for duplicate pages so you won’t get reprimanded by Google.
• The basic Yoast SEO is downloadable for free. However the premium version offers a broader scale of features.

3. SEO Framework

• SEO Framework offers a wide array of tools. You can avail the bundle and download all of it in one go. However, these are part of their premium services.
• The basic and free set includes AMP, Incognito, Origin, and Title. The AMP plugin is made to your web pages load quickly. You can intergrate AMP into your WordPress website. If you find annotations confusing and vague, the Incognito plugin can help you. It uses filter to render annotations void.
• Meanwhile, the Origin plugin is responsible guiding back the visitors to the best page available. After they accessed an attachment page, the plugin will help them take a step back and move to the parent page. Lastly, the Title plugin is similar to the Show Title Tag. It ensures that there is an appropriate tile. The title output is what you configured to be and not a truncated version provided by WordPress.
• So, that’s the rundown of the free SEO Framework tools.  I hope you this list helpful to your search of light yet impressive plugins.

The internet is not only full of keywords tools and other metric tools, but there are also helpful tools in the form of web browser extensions.

Why do I emphasize these add-ons? It’s because everyone uses web browsers. It’s impossible not to. Thus, having tools that can be added on browsers are really handy and advantageous for us all. Here are list of browser extensions and how it can help us in terms of SEO:

• Ghost Browser
  • The Ghost Browser is not a browser extension per se, but this is a Chrome-based browser. This means that whatever you have on Chrome – bookmarks and web browser extensions – is compatible to this productivity tool.
  • Why do you need this? It’s because handling multiple social media accounts can be a bit overwhelming. With Ghost Browser, you don’t need to constantly switch browsers. You can login to different accounts in one browser.
  • For example, you all have to maintain the social media accounts of 3 businesses. You don’t need to open multiple browsers to open their respective accounts. You can do it all in just one browser. Open up 3 different Twitter accounts, and you won’t have a problem with Ghost Browser.
  • In less than 2 minutes, you can import your settings Chrome and install Ghost Browser. The free account allows you a maximum of 3 sessions, and 3 workspaces. If you wish to have features like incognito mode, then, you can opt to upgrade.
• Ghost Proxy Control
  • Along with the Ghost Browser, there’s also a handy browser extension. The Ghost Proxy Control enables to have a unique proxy on each tab, session, and workplace. Like I said, earlier this will help you to open multiple accounts in one 1 browser. No need to shift from one browser to another in order to switch to another account.
  • Just like the browser, Ghost Proxy Control has a free version, and it has a paid version. Know more about the details on how to obtain a full free trial version of Ghost Proxy Control here.
  • Both support Windows and Mac OS. Take advantage of the free version because it will still allow you of having 3 independent sessions or tabs. Juggling with different business accounts won’t be much of a hassle now.
• Chrome DevTools
  • This is an add-on for Google Chrome. Chrome DevTools is an assortment of tools added to Google Chrome and all Chrome-based browsers. This allows you to edit web pages and investigate website errors instantly.
  • You can test your website, and at the same time, you can analyze browsing problem without having to move to another tool. The Chrome DevTools can access through the hamburger menu on the upper right corner. Then, select more tools. After, choose developer tools. The keyboard shortcut is pressing Ctrl + Shift + I.
  • Once you are in the DevTools interface, you can easily search for a line of code and investigate certain errors. Troubleshooting is made easy because one you click a specific web element, the code will be highlighted.
  • You can even edit the source code right there, and see the changes in real-time. You can immediately see the effects on your live site. Yes, this tool is not the topnotch option. However, like I said earlier, it’s convenient because when you are testing a website, it’s easy to tweak and see the actual results.
  • I suggest you explore the Chrome DevTools to unleash its full potential, and you can start by reading their DevTools for Beginners section.

The holiday season means sale, discounts, and other freebies. This is when most people consistently use search engines to find right gifts, right clothes, perfect menus, awesome idea for holiday parties, and a whole lot more.

This is also the time of the year when you have to make your presence felt to your client and would be clients. So, optimize your site and use keywords that will get the people’s attention.

The question is, do you know how to do it? Read on and see if you have a great holiday SEO and marketing approach that will gain more web traffic and sales.

PLANNING

Businesses earn up to 50% of their yearly income during the holiday season. That is the reason why a good planning for the upcoming holiday season is important. The first thing to do is to start an audit. You need to analyze and pinpoint the prospects to build content, or revise the content, that you already have. This process should be done months before the actual event.

How can you rank for Christmas gifts when you did not prepare for a Christmas content? Perhaps, you should have considered a landing page that has Christmas gifts in it or create new content that has to do with Christmas gift intent. So, how do you expect to rank with regards to Christmas gifts when your website offers no relevant keywords?

Creating a calendar having various content ideas that can fulfill numerous intents is one way. Another is to have an FAQ page; it’s a great strategy to answer certain questions early on. For sure, a lot of people are scouting for gift ideas. When you publish content months prior, you get their attention and their money first.

Before zeroing on any pages or products, first try to study your past performances during the holiday season.

Find out:

• What are the products that had the most response?
• How did people learned the landing pages of your website?
• What are the kind of search queries that prompted the traffic to the landing pages?
• How did this affected your website sales?

Related: Why Free Shipping Matters and How You Can Offer It On Your Website

1. To boost your sales and get more traffic, you need to experiment on paid and organic ads. This is to ensure that your website will surely govern the result pages of the search engines. This will make your brand visible to your customers.
2. You must include social listening, too. This will give you an idea on what’s popular and what’s making move. Keep up with the latest trends. It can definitely give your brand an advantage.
3. Don’t leave out Pinterest. Build your own holiday boards that will show your top products for the holiday season, and then, add it to specific web pages.
4. Another smart move is using your past content because all you have to do is to make it current and include your latest products. Use the list of your past clients, or those who are on your email list, and give these people a heads up. Use this time to reconnect with them, and show them your products way ahead of the holiday season so they have enough time to prepare.

SEO entails long and arduous process. It’s no wonder why people choose to look for easy alternatives. Luckily, there are timesaving methods that people can readily utilize. Link building, for example, are uncomplicated yet produce conclusive results.

Everybody loves winning, and one way to hit the jackpot is to apply efficient techniques that ensure a return of investment. This post will be a continuation of the regarding Easy SEO Techniques. Hopefully, the tips I will share can also deliver the same powerful results to your website.

Enhance the Quality

• After trimming your overflowing number of articles, next step is to enhance the content basing from the needs of your audience.
• The good thing is that the content is already there. You don’t need an extensive sweep. All you need to do is improve on the current content instead of starting from absolutely nothing. Here’s what you can do:

1. edit to enhance readability, to make it far-reaching, and to raise user engagements.
2. deepen the use of multimedia files such as images, audios videos, and various file formats.
3. add intensive research, statistical data, and other records.

Here are things to examine when improving content:

Word Count

• The number of words definitely matter. It’s not a metric that search engines recognize. However, the length is one of the factors the users look into when reading an article.

Significance

• What do top ranking web pages have in common? They all contain important information. The data listed in all-inclusive and complete.
• This does not mean that the longer it is, the better the content. It’s all about the ability of the published content.
• It should be helpful to the customers, and something that would aid them in their journey to search for answers. The content should be able to:

1. 1. clarify and define terms.
   2. answer common questions.
   3. provide a summary of rules.
   4. explain the buying process.
   5. state the tech specs.
   6. present relevant figures and evidences.

Related: 5 Tools that Will Assist You in Producing Better Blog Posts

Readability

• How well did you segregate your content? Is it easily readable and scannable by users? Is there a way to measure the readability
  • Yoast SEO is a WordPress plugin that can give you an idea of your readability score. It indicates whether an article is “Good,” “OK,” or “Needs Improvement.” This is just a free tool you can download anytime.
  • While is a SEMrush paid alternative that tests readability in other platforms. It provides a wider reach. With so many options to choose from, it’s really up to you on what apps and plugins you prefer to use.

• Just as long as you get to achieve your goal, which is to make your content easy to understand and to read. Then, you are safe. When your published content should have clarity and structure, then, it’s all fine.

Multimedia Files

• Do you include images in your articles? Videos? Infographic? Audio files?
• Word aren’t enough. Images and videos can definitely shed some light to confusing topics. User experience greatly improves when there are visual aids that clearly explain how things work.
• Check if you can further improve existing posts by adding multimedia files.
• Once you decide to add images, videos, or both, don’t forget to add a watermark so that other people can’t take them without your permission.

Related: How to Increase Your Conversion Rate with Images

As discussed on the previous blog post, SEO asks you of your time, dedication, and even money. Since SEO does not immediately take effect, it will definitely require you to have some patience and obstinance to overcome the hurdles, challenges, and costs that you will encounter along the way.

Sadly, for some companies, they have allotted their precious resources over strategies that turn out to be terrible. You could seriously consume funds unintentionally. The best-laid plans could turn out futile. Thus, I shall elaborate on 4 more scenarios where you can unintentionally waste time and money.

5. When you do not know your website’s capabilities.

• Know the capability of the website so that you will know what you are getting in the end. Ask yourself, can this website be updated? Is it more practical to scrap this out and start a new one?
• You know what to expect and you are not making wrong assumptions on what your budget could produce. When you know the ins and outs of the website, you will also know what elements you can improve on.
• Without having a thorough checklist, you will just make changes aimlessly, and then, waste money later on because you learned that these new website features just won’t do. No one would want to shed thousands of dollars on SEO to eventually render all efforts useless.

6. When you have no relevant content.

• Having the right content is the number 1 essential in the world of SEO. Without it, your website is pointless.
• You don’t know where to get the content of your website. Perhaps, you cannot deliver the said content on time. It could be that your hands at tied, and you prefer outsource content from third-party sources. Whatever the scenario is, not being able to provide the necessary content could damage your website. Thus, web traffic and page rankings would naturally decrease.
• While working on useful content, you could tweak some of the on-page SEO factors and increase your efforts on link building. At first, you might think paying writers to create content, but in the long run, it’s the cheaper option. Hiring an SEO expert could mean a hefty sum of money. Plus, it would entail months of waiting for the SEO strategies to take effect.

Related: SEO On-Site Factors That Really Counts

7. When you are applying obsolete SEO strategies.

• Some are forced to apply SEO just because everyone is doing it. When you implement SEO on your website, you could use strategies that are out-of-date. Applying archaic SEO tactics could not make a huge impact on your website.
• Don’t waste your money on something that cannot be of use. Read on the latest SEO trends and know more about outdated SEO strategies.

Related: Outmoded SEO Practices Part 1 and Part 2

8. When you paid for performance metrics & tools that you do not use.

• You need to know the following:

1. 1. What tools are you paying?
   2. Are you even using these tools regularly?
   3. Are they aiding you in achieving your goals?

• There are tools that you don’t even use. It’s time to cut them out and focus on the tools that you actually use. The paid tools usually bill you on a monthly basis, and this could save you hundreds of dollars every month. If you haven’t used something within a year, then, it’s time to discard it because these unused tools could be draining your budget.