Phoenix Web Design – 5 More Words That Will Help You Gain Your Customers’ Trust

German words on paper.

German words on paper.

If you’ve read the previous post, you’ve already read the 6 words that will help you gain the trust of your web visitors. This time around, I will give you 5 more words. Are you ready? Read all about them below:

  • Imagine.
  • When you ask your customers to conjure a mental image, they use their imagination. In these stories, they are the main protagonist. Thus, “imagine” will help you in letting your customers think they need a product or service in their life.
  • They will imagine themselves in a better state using your products. As a salesperson, when they have imagined something, you just need to give them one last nudge, and definitely, they will click that “buy now” right away.
  • Senses.
  • You don’t need to use the word “senses,” but you need to use verbs on sensory experience.
  • Some examples include: see, watch, sound, hear, and many more.
    • For instance, you say something like…
    • Want to see how our state-of-the-art product works? Watch a live a demo here.
    • The words “see” and “watch” awakens people’s senses. You will be able to immediately get their attention.
    • So, use sensory language as a way to tap on people’s auditory and visual sensation.
  • Name.
  • Calling your customers by their name will make them feel special. When someone calls you by your name, they have your attention. You immediately stop what you are doing, and check who called you.
  • Same is true for email messages. You wouldn’t read a generic sales email. However, if you see your name on the subject line, you will stop and read what it’s about. Don’t hesitate to call your customers by their given name because they will pay attention better with whatever product or service you are offering them.
  • Power Words.
  • The English language is brimming with a plethora of words that evoke strong feelings of encouragement, fear, joy, and safety. Know how to use these “big” words at the perfect moment. Here a few power words you can add to your page titles, blog posts, and banners:
    • Phenomenal
    • Terrific
    • Breathtaking
    • Awesome
    • Best-selling
    • Authentic
    • World-class
    • Thorough
    • Secure
    • Unbeatable
  • Because.
  • Ellen Langer, a professor of psychology at Harvard, shared her research study regarding the word “because.”
  • She asked a group of people if it would be okay for them when somebody decides to cut a long line. Here are the sentences she used when she requested to break in line:
    1. Excuse me, I have 5 pages. May I use the xerox machine?
    2. Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?
    3. Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?
  • The results concluded that how you write/say your request really affects how people would respond. When she did not give a reason, only 60% people agreed. However, when she stated that a specific reason (see sentence 2 & 3), more than 90% of the people allowed her to cut the line.
  • What’s the moral of the story? You should always include a reason behind your action.
  • So, don’t ask your customers to fill out a survey without explaining why you want such information. Tell them the purpose of their given input.