Without words, you won’t be able to your audience to check out your website. Words are your weapon. These words will help you convince web visitors to convert into customers. So, your word choices are important in writing product descriptions, creating blog posts, and composing marketing emails. Below are the 6 important words that will help you gain people’s trust.
- Write in the second person POV. Always assume that you are directly talking to them. One way of doing that is using the word, you.
- For example, The shirt suits you because it is comfortable and is built for everyday use.
- For the most part, you are selling to your customers. Talk more about the benefits of your products, and not about your company. Every time you see yourself from talking from your perspective, always go back and try to find a way to rephrase it to the viewpoint of your customers.
- Instead of using the word “try”, go for “do.” For instance, “try to change the settings by…” say, “to change the settings, do this and do that…” This makes you more skilled and authoritative. Thus, your readers will have confidence following your instructions.
- When you use the word “but,” it implies a negative connotation. The word “and” is a solution for you when you are dealing with unfavorable comments or contradictions.
- The word “but” signals that you are about to say an antagonistic statement. “And” is an all-embracing word that makes you seem to agree even though you are at odds.
- Take a look at these 2 examples:
- “We stayed at home, but we just watched The Wizard of Oz.”
- “We stayed at home, and we watched The Wizard of Oz.”
- The second sentence seems like they enjoyed the 1939 movie, while the first sentence says otherwise. It’s as if they weren’t excited that they were watching a classic movie. Word choices really make a difference.
- Don’t ask your customers if they would like to buy your product. Instead, give them a wide array of choices. If you only present one single option, their only choice is either to accept or to reject. However, if you provide them multiple options, you have increased your chances of receiving a yes from your customers.
- So, don’t just tell them to check out your products. Instead, tell them that you offer it in different colors and size. Would they like it in red, blue, or yellow?
Should we … ?
- Ask your readers. You don’t have to constantly tell them that “you should check this” or “you should do that.” It seems that it’s very bossy and pompous of you. Rephrasing propositions as interrogative questions encourages the customers to be open-minded. It extinguishes the idea for the conversation to go awry.
- According to Matthew Dixon and Brent Adamson’s The Challenger Sale, sales representatives should express agreement and work as one to show “support” or “unity.” This could have an influence on your buyer’s mindset. It enhances your customers’ purchase experience because they are sure that there’s an entire team ready to help whenever they encounter trouble. It strengthens customer relationship and brand loyalty.