Choosing the Right Domain Name

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What is a great domain name?

 A domain name is an important part of your branding. It is your online identity and it is similar to choosing the right company name. A great domain name can create an impressive first impression. You have to think it through and make sure the name fits your business. What name should you prevent from using? How to choose the right domain name then? Use these tips to help you select the apt domain name.

Unique Branding
Create a domain name that is yours. Do not follow the suit of the popular websites. It should stand out over existing brands. For example, book related websites are: BookDepository.com, BookOutlet.com, Booktopia.com.au. They all contain the word ‘book’. Wordery.com definitely stands out over the generic name of its competitors.

Keep it short
The longer your domain name is the higher the risk of mistyping or misspelling it. The top websites approximately have 6 characters. Look at Yahoo.com, Google.com, Amazon.com. Try to create a website name between 6-14 characters. Keep it simple and concise. The shorter domain name is always a better choice.

Avoid truncated words
Make your domain name easy to type. When you say it, people should be able to spell your domain name correctly. When names are tough to spell, people might mistype your website and you will lose potential customers. The worst thing is that they will get redirected to a totally different website. Your website visitors should be able to type your domain name without difficulty. Refrain from using u instead of you, fave or fav instead favorite, luv instead of love, and so on.

Easy to say
Not only the name has to be easy to spell, it should also be easy to pronounce. You should be able to pass it along effortlessly. If people takes awhile to understand on how to say and spell your website name, you might have to consider other options.

Make it extensible
Consider the long term plan of your business. Do not get tied into a name that will limit your brand. If you use the word ‘book’ in your domain name, make sure you will only cater to books and book related products. If you plan to sell DVDs  and other multimedia products in the future, consider all the possibilities. You can experiment on different names and if you need help in looking for remarkable available domain names, this website will definitely help you.

Check the availability
Since your domain name is a crucial part of your branding, it should also be available in the different social media websites that you will be using. Make sure that the name is available and no other business is using it. It is ideal that your website and your social media usernames are the same so that people can easily find you in all places. You can use this website to check usernames across various platforms. Certain usernames are already taken. Avoid trouble by not using domain names that already have trademarks. This is a serious note that you need to remember in order to avoid law suits and legal issues. It would be a shame to have to use another name after already launching a brand online.